Your model’s group went on Facebook Live and now the dwell has ended. As a substitute of leaving that footage to gather mud in your video library, you’ll be able to repurpose it.

Consider dwell content material like an merchandise of clothes in your closet. You would not put on a shirt as soon as and throw it out, proper? That is as a result of you realize you’ll be able to fashion it in many alternative methods relying on the feel and appear you are going for.

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Reside content material follows the identical thought. You might assume that after your dwell Fb video has ended, it is now not usable. However in actual fact, you need to use that very same video to provide 10 extra items of content material. It is all about reframing it to suit your objectives.

With that in thoughts, let’s dive into find out how to obtain your dwell movies on Fb and lengthen their shelf life.

Are you able to obtain Fb Reside movies?

Sure, you’ll be able to obtain Fb Reside movies however solely on a pc. Fb doesn’t presently permit customers to obtain their dwell movies to their telephones or different cell gadgets.

The very first thing you are able to do after downloading your video is share it in your timeline for followers who might have missed the dwell session. You’ll be able to then use a transcription app, like Descript, to get a written model of the content material, including to your audio and visible codecs. From there, you’ll be able to brainstorm methods to increase the video’s shelf life.

The primary good thing about repurposing dwell content material is saving money and time.

“Reside could be an effective way for companies who’re mild on sources to make video content material. Whereas lives could be difficult, they can be so simple as an individual in entrance of a digital camera,” says Kelly Hendrickson, social media advertising and marketing supervisor at HubSpot. “The most important good thing about a dwell is the low price and low manufacturing wants.”

It can save you loads on manufacturing prices by re-using previous footage and constructing from it as an alternative of ranging from scratch.

Ideas On Repurposing Your Fb Reside Content material

1. Do not drive it.

Repurposing content solely works if it is helpful to your viewers.

Hendrickson highlights that the query to ask when repurposing any content material is, “Is that this helpful to my viewers?” With dwell content material, there is a second layer to it. You now should ask if dwell content material is the simplest means to your viewers to get this worth.

“There’s a stability between offering worth in probably the most digestible means and creating content material in a sustainable means for your enterprise,” she says. “In case your viewers might take the worth simpler in a nonetheless picture or a fast textual content put up, that will likely be a greater possibility.”

She additionally provides that earlier than you resolve to use the live content to create one other video, dig into your information.

“If the reply is not video, do not drive it as a result of the algorithms will not offer you brownie factors for placing your finest effort ahead,” Hendrickson says. “They will serve your viewers what performs finest for them.”

Whilst you might know the place your viewers consumes media, they might have totally different expectations and behaviors on every platform. So, earlier than scheduling that post on social, make sure that it aligns with what your viewers is searching for.

2. Get utilization rights from expertise.

Earlier than you begin repurposing, make sure that your group has gotten prior approval from the expertise featured within the dwell video.

“You usually can not repurpose dwell content material and not using a contract from the expertise who agrees to this, both going into the dwell file or after the very fact,” says Jamee Sheehy, director of video at HubSpot. “If somebody has agreed to 1 dwell piece of content material after which there’s 20 totally different minimize downs of it from Instagram to YouTube, that is not a superb factor, you should agree on utilization.”

The contract ought to embrace the next particulars:

  • The timeframe of the utilization – Utilization rights can vary anyplace from one to 12 months.
  • The place the content material will likely be repurposed – Manufacturers might want to specify if the content material will likely be used for natural social media posts, paid social campaigns or on digital advertising and marketing channels.

After getting these particulars ironed out, it is essential to share them together with your advertising and marketing group to make sure compliance throughout all channels.

3. Create a weblog put up.

Among the finest methods to repurpose dwell Fb movies is by creating blog posts from the important thing factors mentioned in the course of the dwell.

As an illustration, for example Bike World sells bicycles and hosts a dwell with an influencer recognized for his or her out of doors adventures. As an example you primarily mentioned bikepacking ideas, biking communities and the perfect biking trails on the planet in the course of the dwell. You’ll be able to take every subject and switch it right into a weblog put up to your viewers, together with quotes from that influencer.

You might additionally embrace a video and/or audio snippets within the article so as to add extra depth to your posts.

4. Get snippets for social media.

Simply because your dwell video was initially on Fb does not imply it has to remain there.

You’ll be able to reformat your content material to suit on different platforms the place your viewers lives, like Instagram or TikTok. As a substitute of reposting the complete video, take snippets of the perfect moments from the video.

“Throughout a dwell, you are there for the dwell really feel, the random trailing off subjects, the moments. Discover the substance of the discuss and edit to these,” mentioned Sheehy. “When you make an edit out of that, add graphics to fill out the story if one thing bought misplaced in translation, or so as to add one thing that wasn’t talked about within the dwell.”

One factor to bear in mind when repurposing content material on different platforms is formatting. You need to be sure you adapt the video body to the platform so it suits the display screen accordingly. As an illustration, the scale for Fb Reside movies are totally different from these on Instagram Reels. As such, you will have to create a platform-specific model.

You may additionally have to adapt the content material for the platform. Whereas a video snippet with cool graphics may go effectively for a brief TikTok video, that strategy might not work so effectively on Twitter. For that platform, it might be higher to jot down out a stand-out quote from the video as an alternative, as it is a text-heavy app.

To generate the perfect outcomes, you will should adapt the content material to the platform.

5. Use the audio for a podcast.

What higher means to make use of audio than incorporate it into a podcast? It is some of the well-liked methods persons are consuming data as of late.

Whereas your video might not work effectively as a full podcast episode, you need to use snippets from the video to incorporate in your podcast sequence. As an illustration, for those who interviewed somebody in your dwell video and your podcast sequence has an interview phase, it might be an effective way to combine that audio.

Nevertheless, if the audio out of your dwell is not so nice or the dialog depends closely on visible components, a podcast is probably not applicable.

6. Add to YouTube.

If you would like your dwell video to be simply accessible to your viewers for a very long time, add the video to YouTube.

Much like social media, it permits those that are newly launched to your YouTube channel to freely discover your previous content material. They will additionally get to benefit from the off-the-cuff really feel that you just solely get by means of dwell movies.

Understand that YouTube has strict copyright guidelines. In case your dwell video options music or different content material not permitted below truthful use legal guidelines, you will have to edit that out of your video earlier than importing it.

Generally, it is best to plan out what content material you’ll repurpose earlier than you begin your dwell video. That will provide you with route on what to cowl throughout your dwell to maximise the fabric you will get to make use of on different platforms.

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