How to Build Your Personal Brand with LinkedIn Stories

by Michelle Griffin

Excellent news for private manufacturers desirous to change into extra seen on LinkedIn. Now you can present up on the high of your splendid shopper’s information feed with the latest rollout of LinkedIn Tales within the US and Canada.

Whereas LinkedIn was as soon as seen as a straight-laced resume and recruiter web site, Tales introduce a extra informal approach to showcase the skilled lifetime of the platform’s 700 million members and 250 million lively customers.

What are LinkedIn Tales?

LinkedIn calls them “light-weight conversations associated to your work-life.” For those who’re conversant in Snapchat, Fb and Instagram story options, Tales are 20-second clips of images and quick movies that disappear after 24 hours.

How you can Publish Linkedin Tales

Tales are solely accessible on the cell app. To publish, open the LinkedIn app and contact the circle along with your picture and a plus signal within the higher left nook to open the digital camera.

You may document a video or take a photograph straight via the app. Add as much as 20 seconds of a video or image and even add a sticker and textual content to personalize the publish. To broaden your attain, you should definitely tag customers with @.

How Can You Profit from LinkedIn Tales?

Get extra every day views

With video extra partaking than written content material, Tales provide the really feel of video with out the intimidation of being on digital camera. Each 24 hours, you’ll get contemporary eyes in your profile. For those who publish every day or a couple of instances per week, you’ll begin to construct recognition and consistency.

Acquire extra insights

After viewing a narrative, you possibly can ship a message or an emoji to the creator when you’re a first-degree connection. It is a nice approach to begin a dialog. LinkedIn’s analytics additionally present a listing of customers who’ve seen your story, which provides you perception on who’s resonating along with your content material.

What Ought to You Share In LinkedIn Tales?

LinkedIn isn’t a social media platform however somewhat an expert social community centered on networking and constructing relationships. Consider Tales as an informal and personable approach to construct your private model however you should definitely preserve them skilled.


Don’t know the place to start? Begin with a easy welcome and introduction. Engagement is a strong metric so begin a dialog by asking for feedback and suggestions. For those who’re caught, LinkedIn has a “Query of the Day” characteristic that implies a every day query for members to reply of their Tales.

Content material Concepts

LinkedIn Tales are as much as 20-second clips lengthy and don’t require the identical stress of writing a publish or showing on digital camera. Since they’re not completely hooked up to our profile, don’t overthink them. Simply begin with one publish at a time. The secret is to stay constant and conversational.

Listed here are some LinkedIn Tales content material concepts to share:

Present your true facet — what makes you distinctive in your skilled life
Repost a LinkedIn publish or article with a remark or headline
Private Insights
Academic and motivational phrases of knowledge
Snippets from slide decks
Clips from podcasts
Curated content material
Share a how-to
Your tackle present information
Favourite weblog posts
Behind the scenes photos
Buyer success tales
Q and A surveys

It’s Your Time to Shine with Tales

LinkedIn Tales are a enjoyable approach to create extra visibility and connection for private manufacturers.

Begin small, however do begin. It’s a must to preserve displaying as much as acquire confidence and traction. Consistency is vital and very quickly you’ll construct your tribe of loyal and engaged connections and followers.

I’d love to listen to from you: Have you ever tried LinkedIn Tales? What are your favourite sort of Tales?


Michelle Griffin is a digital branding strategist for service-based companies and private manufacturers. She’s additionally a StoryBrand Licensed Advertising Information and a communications and PR guide and speaker. Utilizing the ability of story-based branding and advertising, she helps her purchasers convey their experience in order that they appeal to and have interaction the appropriate audiences and construct their manufacturers on-line. Join with Michelle at

Photograph credit score: Mateus-Campos-Felipe, Unsplash