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Ad touchdowns and fumbles

Good morning! Even when Tremendous Bowl fatigue is setting in, don’t click on out of this article too shortly, as a result of the second-best a part of Tremendous Bowl adverts—after watching them, in fact—is seeing how viewers responded. We partnered with measurement and attribution firm iSpot.television to see which spots had the greatest digital share of voice throughout TV, earned on-line views and social impressions on Fb, Twitter and YouTube.

Based on iSpot.television information, 56 advertisers and their 67 spots airing throughout Tremendous Bowl LV introduced in additional than 6.3 billion TV advert impressions, 26 million earned on-line views and 64 billion social impressions. The manufacturers with the very best digital share of voice embrace Mtn Dew’s spot that includes John Cena, Amazon’s Alexa spot with Michael B. Jordan and Jeep’s “The Center” with Bruce Springsteen.

And, in keeping with analytics agency Brandwatch’s evaluation of response to adverts on Twitter, Mtn Dew, the Pepsi halftime present and State Farm obtained essentially the most optimistic mentions; Oatly, TurboTax and Robinhood noticed essentially the most destructive reactions; and Jeep and Squarespace sparked disagreement in social conversations.