There was a time, many, a few years in the past, when folks received their data from flipping by way of printed papers, generally referred to as books, they usually’d mark their spot with one thing referred to as a “bookmark”…

No, however critically — within the age of the web, it’s powerful to maintain observe of all of your social media posts, home windows, tabs and apps, and harder nonetheless to recollect the place you left that article you had been saving for later. And readers of your website probably have the identical downside. That’s the place social bookmarking is available in.

What is social bookmarking?

Social bookmarking is a way for users to search, manage, organize, and share web pages. Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends.

Unlike your browser bookmarks, social bookmarks aren’t limited to one place. Social bookmarking sites are web-based tools, which means the content you save can be accessed from any device.

How does social bookmarking work?

Your browser has a built-in bookmarking feature, but that’s limited to your specific browser. As you might’ve guessed, social bookmarking’s difference lies in the word “social.” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups.

In fact, social bookmarking websites almost function like enclosed, highly curated search engines. Even better, they have (generally constructive) comment sections and voting functions, meaning users work together to ensure content is relevant, specific and of the best quality.

pinterest search

You’re probably already utilizing social bookmarking websites like Pinterest as highly effective search engines like google.

Advantages of social bookmarking

Social bookmarking is an effective way for web customers, typically, to save lots of and share vital data. Figuring out learn how to use these websites is a talent that each social media supervisor ought to have of their arsenal.

Listed below are simply a few of the advantages of social bookmarking:

Determine trending matters

Whereas conventional search engines like google and development reviews are useful in the long run, they aren’t all the time the quickest at figuring out tendencies as they’re taking place.

With social bookmarking, you possibly can determine trending matters as they unfold primarily based on the behaviors and selections of the folks you comply with. Construct sufficient of a following, and also you may even be capable of affect the tendencies, too.

digg trending topics

Trending matters on Digg.

Rank your content material

Social bookmarking websites sniff out spam a mile away, however when you use them extra organically, you possibly can nonetheless take part in greatest backlinking practices that may assist rank your content material increased in search engines like google total.

Generally, backlinks (the variety of hyperlinks pointing to a selected internet handle) are the primary issue that influences your rank on search engines like google. Google interprets every hyperlink to your article as a vote of confidence, so the extra hyperlinks you earn, the upper you rank.

In the event you share hyperlinks to your content material when applicable, you should utilize social bookmarking websites to earn extra natural backlinks to your content material. However watch out! In the event you act like a spammer, you’ll be handled like one. So long as you’re chill about it, link-building is a good software to spherical out your SEO strategy.

Construct workforce cohesion

As a result of you possibly can bookmark hyperlinks after which share them with others, you should utilize social bookmarking to develop strong packages in your workforce.

Whether or not it’s a collection of social media tips, a batch of examples for copywriting initiatives, a listing of inspirational advert campaigns or, actually, some other assortment of content material, you possibly can curate it and share it internally together with your model. A software like Hootsuite Amplify is ideal for this function because it means that you can distribute precious content material to your primary advocates — your workers.

Community with like-minded people

It’s not nearly constructing your model by way of search engine optimization. Social bookmarking additionally offers invaluable entry to different customers from world wide who’ve an analogous curiosity in your explicit area of interest.

That’s as a result of there’s networking constructed proper into the platform — with out being obnoxious, you possibly can remark, talk about or possibly even debate with different customers inside your explicit area of interest. The obvious instance can be utilizing a biking subreddit to advertise your bike store — simply by exhibiting up, providing precious insights and having the identify of your store in your profile. Use the software accurately, and also you’ll be capable of increase your group with ease.

The highest 7 social bookmarking websites

There are actually a whole lot of social bookmarking websites to select from, and a few of them are ones you is likely to be utilizing already.

Right here’s a listing of some of our favourite standard social bookmarking websites.

1. Digg

Free to make use of

Digg launched in its present kind in 2012, and is a long-running information aggregator that many consider was the inspiration for Reddit. The positioning is usually used to share articles about science, know-how and present occasions.

digg popular webpage

Along with curating high trending tales, Digg additionally permits customers to publish their very own articles on the platform.

2. Combine

Free to make use of

Owned by eBay and previously referred to as StumbleUpon, Mix is a strong social bookmarking software (out there on desktop or in app kind) that enables customers to save lots of content material primarily based on their pursuits, thus curating highly-tailored content material experiences.

mix expand your mind

It’s not simply private, both — pals or collaborators can comply with your Combine profile and see the articles you’ve curated. This can be a nice method to construct affect and showcase related hyperlinks out of your group.

3. Hootsuite Streams

Accessible with a Hootsuite plan

We’d be failing you if we didn’t let about our personal easy-to-use aggregation software. Hootsuite Streams means that you can comply with as much as 10 sources directly. It’s a easy platform to maintain observe of a number of data sources, curate content material and share it together with your workforce.

Try Hootsuite for free. You can cancel anytime.


Free to make use of, paid improve out there

Having existed since 2007, is likely one of the veterans within the social bookmarking area. The corporate permits customers to create “journals” the place they bookmark articles throughout varied matters, that are then aggregated throughout blogs.

scoop it

There’s additionally non-public sharing for bookmarks or the flexibility to share them on social media. Free accounts are allowed as much as two matters, whereas there’s a sturdy enterprise platform for professionals who improve.

5. Pinterest

Free to make use of

If Pinterest isn’t already a part of your social media advertising and marketing plan, it absolutely needs to be. And a significant purpose for that’s its energy as a social bookmarking website.

pinterest bedroom makeover inspiration new home new space

The app encourages social bookmarking by permitting customers to pin gadgets to boards. The truth is, that’s actually its foremost characteristic.

Plus, when you’re a retailer, you possibly can go a step additional and sell directly through pins, thus making it even simpler to promote on-line.

6. Slashdot

Free to make use of

One of many longest-running websites on the checklist, Slashdot was first launched in 1997 and billed as a spot to seek out “information for nerds.” It has since advanced, although the positioning continues to be primarily centered on science, tech and politics.


Articles are organized with tags and shared throughout the positioning. They’ve been a significant participant within the social bookmarking area for many years.

7. Reddit

Free to make use of

In fact, there can be no article about social bookmarking with out mentioning the massive canines within the aggregation area. Reddit is, nicely, a bit of little bit of every part — and it’s additionally one of many high most visited web sites on earth.

reddit homepage

However when you’re utilizing Reddit in your social advertising and marketing plan, be very cautious. The self-moderated website appears to be like down on an excessive amount of self-promo, and you can be hit with a shadowban when you’re not cautious.

Ensure you really use Reddit like a Redditor: Touch upon posts and matters that you’ve information on, and solely level to your product when it’s related.

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