Do LinkedIn posts with hyperlinks, or these with out hyperlinks, garner extra engagement?

To seek out out, Social Insider and Lightspan Digital analyzed engagement (likes, feedback, and shares) on 86,504 LinkedIn posts from 883 model pages.

The researchers discovered that posts with out hyperlinks carry out higher than people who embrace hyperlinks throughout nearly all submit varieties (the one exception: job posts).

Within the case of picture posts, the typical engagement charge is 70% greater for these with out hyperlinks than these with hyperlinks.


LinkedIn average engagement rate by link presence

The researchers discovered that including a hyperlink as the primary remark has not been broadly adopted, with solely 0.2% of the posts analyzed following that observe.

Usage of link in the first comment on LinkedIn posts

Picture posts are inclined to garner essentially the most engagement, on common, adopted by video posts and job posts.

LinkedIn average engagement rate by post type

In regards to the analysis: The report was primarily based on an evaluation of engagement (likes, feedback, and shares) on 86,504 LinkedIn posts from 883 model pages.