Practically two-thirds of entrepreneurs say within the earlier yr their agency skilled some form of digital advertising and marketing fraud, resembling bots’ clicking on advertisements or filling out lead era kinds, according to current analysis from WhiteOps and Renegade.

The report was primarily based on information from a survey performed within the fall of 2020 amongst 129 digital advertising and marketing leaders with efficiency advertising and marketing duties.

Some 63% of respondents say they skilled some form of digital advertising and marketing fraud within the earlier 12 months.

Essentially the most generally skilled kinds of fraud are media purchase fraud (36% of digital entrepreneurs say they’ve skilled it), lead era fraud (23%), and retargeting fraud (20%).


Types of marketing fraud experienced by digital marketers in the past 12 months

Some 22% of digital entrepreneurs say they suppose 1 / 4 or extra of the contacts of their first-party database are pretend/fraudulent.

Some 43% of digital entrepreneurs who discover suspicious habits on their web site say they can’t estimate how a lot of their website site visitors comes from bots. 

43 percent of digital marketers surveyed could not estimate how much of their website traffic was bots

Concerning the analysis: The report was primarily based on information from a survey performed within the fall of 2020 amongst 129 digital advertising and marketing leaders with efficiency advertising and marketing duties.