When Anisha Raghavan landed the Walgreens Boots Alliance position, she was initially not seeking to change into a CMO simply but. She was really pursuing new pursuits: she’d simply made a leap to a client tech startup to broaden her expertise and was side-hustling as an oceanography analysis intern learning humpback whale habits when she was approached by govt recruiters for CMO roles.
Anisha’s journey to CMO began again in a second so much like this one. It was the 2001 Recession and she or he misplaced her first post-college job earlier than she’d even began it — after which got here 9/11. However that didn’t deter her. Anisha moved to New York simply two weeks later with a three-ring binder filled with conversations she’d had with of us within the business and landed a job at Gray Promoting a month after.
From there, she’s made a reputation for herself at manufacturers like Unilever and PepsiCo, with experience spanning conventional model advertising and digital advertising. She’s helped launch unbelievable work like MAKERS and constructed total advertising practices from scratch for manufacturers like StriVectin.
Hear about Anisha’s ardour for this business, masterclass in networking, her distinctive view of the CMO position, and the way she’s constructing tradition inside her new staff in her new CMO position at Walgreens Boots Alliance.