Most entrepreneurs plan to extend their advert spend in 2021 on digital channels, reminiscent of social media, search, and video, and both keep or scale back their spend on conventional channels, reminiscent of tv and cinema, according to latest analysis from Nielsen.

The report was primarily based on knowledge from a survey carried out between October and December 2020 amongst 260 advertising and marketing professionals from a variety of industries.

Greater than half of respondents count on to extend their advert spend on social media, search, on-line/cell video, e mail, and on-line/cell show over the following 12 months.

Lower than 10% of respondents count on to extend their advert spend on cinema, linear tv, out-of -home, and AM/FM radio.


Advertising budget changes in the next 12 months

Amongst entrepreneurs who plan to extend their promoting spend within the subsequent 12 months, search and e mail rank because the channels for which ROI may be most precisely measured.

Confidence in measuring ROI for each advertising channel

In regards to the analysis: The report was primarily based on knowledge from a survey carried out between October and December, 2020, amongst 260 advertising and marketing professionals who work in a variety of industries.