There are over 200 Million businesses on Instagram. And, according to the platform, 90% of individuals on Instagram observe a enterprise. 

Why might this be? As persons are more and more utilizing social media to analysis potential purchases, Instagram serves as an outlet for manufacturers to creatively present their merchandise, companies, or pleased clients in motion.

One of many ways in which manufacturers on the app share content material with audiences is thru branded Instagram Tales. These Tales allow audiences to study extra about your model and what you supply — producing curiosity with potential patrons and creating belief. 

On this put up, uncover high-quality Instagram Story ideas and tips from companies that successfully use the function on the platform.

Access Now: 22 Free Business Instagram Templates

When you’ve been on Instagram for some time now, you are in all probability greater than conversant in its Tales function. However should you’re new to the platform, here is a fast rationalization of Tales:

Whereas a person would possibly use a Story to indicate images or movies from a trip, work, or different points of their day by day life, manufacturers usually use this function to spotlight photograph or video content material about their product, model, or a subject associated to their trade. By doing this, the model would possibly entertain and achieve consciousness from Instagrammers who take pleasure in tapping by way of random Tales.

To make your content material much more attention-grabbing, you too can add GIF stickers, text overlays, filters, and interactive features — like polls and quizzes — to Tales after you add or shoot them. You may also optimize your Story by including textual content overlays with related hashtags or by including handles of customers which can be affiliated with the content material.

Whether or not you are new to the app or a professional, you could be questioning the place to start out with regards to utilizing this function to your model. You may additionally fear that this technique could possibly be costly, time-consuming, or require graphic design expertise.

The reality is, creating Instagram Stories can really be fairly easy and enjoyable to your social media managers. Living proof: current HubSpot research discovered that 46% of entrepreneurs already leverage the function of their advertising and marketing methods, and 55% are planning on rising their funding in Tales for 2022.

That can assist you plan your Instagram Story technique, we have compiled a listing of 25 manufacturers which have mastered the app function. Though the manufacturers on this listing are bigger firms, all of them have methods that could possibly be simply scaled to suit the advertising and marketing funds of smaller firms.

25 Manufacturers Utilizing Instagram Tales

Abercrombie & Fitch

Abercrombie and Fitch, a clothes firm, usually makes use of Instagram Tales to name consideration to their presents. By sharing high-quality product images, they’re extra prone to seize viewers consideration, spark curiosity, and encourage somebody to make a purchase order. 

Within the picture under, Abercombie and Fitch shares a Story that includes an unique online-only merchandise and features a “Faucet To Store” hyperlink. 

branded instagram story: abercrombie & fitchTakeaways: 

Abercrombie and Fitch stands out with its high-quality product images, and the copy included of their tales. It does not simply share an image of a product but additionally reminds viewers that it’s time to start out searching for the vacations and that they’ll rapidly start searching for the vacations by tapping to buy.


Whereas LEGO commercials and different branding materials could be extra focused to kids, its Instagram strategy is focused to older audiences that can purchase the product. These audiences might embody younger adults that love puzzle initiatives, or mother and father which may purchase a set for his or her kids.

LEGO’s Instagram primarily highlights artworks made with their merchandise. Whereas this could be attention-grabbing for youthful folks on Instagram, it is also fascinating to older individuals who used to play with LEGOs and would possibly wish to purchase them for his or her kids.

LEGO provides to those Tales with interactive polls and quizzes. In a recent Story celebrating Harley Davidson, they confirmed a LEGO reproduction of a bike and included a quiz that requested, “What number of LEGO parts are on this life-size Harley?” This can be a nice instance of how a model can use a related quiz to interact folks in an attention-grabbing approach.

LEGO branded Instagram Story


LEGO’s Instagram is a superb instance of how a model that sells a product primarily to at least one age group can regulate its content material for social platforms that host audiences from different generations. Whereas they’re nonetheless on model and hone in on LEGO nostalgia, they do a terrific job of making interactive content material particularly for the younger adults on the platform.


NASA leverages stunning area imagery, footage of cool devices they work with, and attention-grabbing area discovery information to create Tales that talk to science lovers. On any given day, you would possibly see a Story a few new planet, polls associated to area journey, or fast historic enjoyable details.

NASA’s model is surprisingly informal and straightforward to grasp. Though the group’s content material discusses complicated matters like area, science, and expertise, its Tales do a terrific job at slicing to the chase by explaining what’s attention-grabbing or newsworthy in a approach that is comprehensible to these with out science levels.

To tug in viewers, NASA begins Tales with an interactive aspect or textual content that summarizes the subject they’re going to focus on. Listed here are two pages they used to kick off completely different Story editions:

NASA Instagram Story


NASA’s technique of grabbing audiences with fast, comprehensible, and attention-grabbing data will be key on many fast-paced social media platforms the place folks merely look at a put up or faucet rapidly by way of a Story earlier than shifting on to the following attention-grabbing piece of content material.

With regards to their general strategy, NASA does a terrific job at leveraging the sturdy content material and knowledge it has available to create distinctive Tales about area. Whereas some manufacturers would possibly must get tremendous artistic and brainstorm Story content material from scratch, NASA acknowledged that its photograph and video content material would align effectively with Instagram Tales.

When you’re a part of a smaller model that has extremely visible merchandise or content material, you would possibly wish to prioritize visible social platforms like NASA has finished. Not solely will it’s simpler so that you can leverage visible content material that you simply’re already creating, however you may have a leg up on manufacturers that are not as visible.

Moreover, whereas some folks could be intimidated by scientific discussions, they could nonetheless observe NASA as a result of the model publishes jargon-free tales that merely clarify need-to-know particulars about complicated matters. You probably have a extremely technical or sophisticated services or products, take a web page from NASA’s e-book and use Tales as an opportunity to be extra accessible to your viewers.

MIT Technology Review

MIT Expertise Overview’s Instagram content material is not just for lecturers and science specialists. The publication really does a terrific job of making and telling tales many of the Instagram’s audiences can perceive.

One of many publication’s Instagram Story methods entails taking long-form items of content material and abridging them for the platform. As a result of MIT Tech Overview is verified with over 1.1 Million followers, it is in a position to embody “swipe ups” in Tales. A swipe up is a CTA that claims one thing like, “Swipe up” or “Learn extra.” When a viewer sees it, they’ll swipe their finger upward to see a web page or article from the writer’s web site.

When you can embody swipe ups, this tactic is each artistic and could be useful for enhancing site visitors to full tales. Customers would possibly learn an attention-grabbing, however brief, Story — just like the one under about 2019 technology fails — and wish to swipe as much as see a full long-form article.

MIT Tech Review Instagram Story


Whereas NASA leverages its unique visuals, MIT Tech Overview equally leverages its available editorial content material. Quite than writing separate information content material for Instagram Tales, they adapt pre-written articles that they suppose will probably be attention-grabbing to Instagram readers.

This abridged-content technique could possibly be wonderful for publishers or manufacturers that recurrently weblog. If a model cannot hyperlink Tales to their web site simply but, they might nonetheless create a shortened model of a weblog put up and alternatively embody a web page that claims the article’s hyperlink will be discovered within the Instagram account’s bio.

Harvard Business Review

The Harvard Enterprise Overview usually facilities Stories round administration, professionalism, and career-life. Just like the MIT Tech Overview, it makes use of an off-the-cuff tone of voice and equally adapts long-form content material into abridged Tales. Nonetheless, one key distinction is that HBR is a little more interactive.

Whereas HBR embraces Instagram’s ballot, quiz, and different interactive Story options, it additionally will get artistic by including its personal spin on interactivity to a narrative. Within the instance earlier than, the publication reveals customers a burn-out guidelines which they’ll screenshot and test off. The story then offers you recommendation for what to do should you checked any of the containers.

Harvard Business Review Instagram Story

For readers that wish to know extra, they provide a swipe as much as a long-form article on their web site.


Though the identify “Harvard” can sound intimidating, the publication’s Tales are simple for any reader to observe. This can be a nice instance of how a model can succeed by speaking on to the younger, extra informal viewers of Instagram.

On high of an comprehensible and relatable tone, interactive parts like checklists, polls, and quizzes would possibly make readers suppose extra deeply a few matter than they’d earlier than. This would possibly pull them into content material as a result of they wish to study extra or dive deeper into a subject they had been requested to vote on.

Even should you aren’t a writer, doing one thing related could possibly be equally as helpful to your content material.

For instance, should you’re working an Instagram account for an extermination firm, you would possibly begin a narrative with a ballot saying, “Are you aware the place mattress bugs come from?” Then, you might inform a narrative of the place they arrive from, the right way to forestall them, and the way they’ll name an exterminator if their preventative measures do not work.

Individuals would possibly faucet by way of after taking the ballot to see in the event that they’re proper about mattress bug origins or as a result of the query made them notice how anxious they’re about mattress bugs.

America’s Test Kitchen

Like NASA, America’s Check Kitchen, an internet site and video weblog with recipe content material, does not go too far off-brand with its Instagram Tales. Whereas lots of America’s Check Kitchen’s movies on different platforms present you the right way to make a recipe, the model publishes behind-the-scenes kitchen movies and photographs of components to amp up audiences for upcoming recipe movies.

In one Story, the Check Kitchen confirmed pictures and movies of bacon as cooks had been testing out bacon recipes. The Story then provided up a ballot that requested viewers how crispy they like their bacon.

America's Test Kitchen Instagram Story


Whereas America’s Check Kitchen’s Story technique is ideal for meals publications, it is also useful for eating places as effectively. When somebody sees a video of a restaurant’s chef cooking a brand new dish, it would make them crave that meal and go to the restaurant to order it. Moreover, as potential clients see cooks cooking totally and with care, they could additionally belief that their meals will probably be ready effectively

Museum of Fine Arts, Boston

The Museum of Tremendous Arts, Boston makes use of Instagram Stories carry its present statues and work to life. When you would possibly suppose that taking a look at footage of Seventeenth-century artwork would possibly bore you, the MFA zests issues up by partnering them with humorous quotes, meme references, and polls.

For instance, they not too long ago introduced a number of footage of horse-related artwork accompanied with lyrics from the highly-memed tune, “Previous City Street.”

Museum of Fine Arts Boston's Instagram Story


Whereas the MFA is thought for being prestigious and educational, it makes use of Instagram Tales like this to indicate that the model can nonetheless be each humorous and hip.

That is an instance of how a model that would’ve been thought of “dry” on Instagram thought outdoors the field to indicate off their product in a complete new approach. Whereas it may be helpful to remain on model should you align effectively with a platform, some firms or organizations, like museums or nationwide parks, would possibly wish to experiment with odd new content material methods on fast-paced platforms like Instagram.

National Geographic

Other than Instagram’s personal account, Nationwide Geographic is the most-followed brand on the platform. Like its commonplace photograph posts, the writer experiments with quite a lot of completely different content material types.

Whereas NatGeo’s Tales normally spotlight mini-documentaries, additionally they sometimes embody polls or quizzes. This can be a good instance of how mixing issues up and experimenting with completely different content material types can maintain your audiences on the sting questioning what sort of content material they could see subsequent.

Like MIT and Harvard, Nationwide Geographic additionally sometimes abridges long-form content material so as to promote an article or video {that a} viewer can swipe as much as. Within the instance screenshotted under, they promote a video that discusses the historical past of NASA’s Apollo mission, whereas tagging NASA for some added Story optimization.

National Geographic thanks NASA in an Instagram Story

The model has additionally dabbled with sponsored content material. In a single edition, sponsored by Barbie, they instructed the story of a feminine conservation photographer. This was an attention-grabbing instance of a sponsorship which allowed Nationwide Geographic to inform a fantastically shot story about nature, whereas aligning with Barbie’s mission to encourage feminine empowerment.

National Geographic Partnered with Barbie for an Instagram Story


Like MIT Tech Overview and NASA, Nationwide Geographic leverages the gorgeous and unique imagery it already has to adapt attention-grabbing on-brand content material for Instagram. This permits the corporate to make use of their assets in an financial approach whereas additionally selling long-form content material that goes into extra element than the Story does.

Whereas NatGeo does a terrific job of adapting content material, it additionally experiments with associate content material. When even small manufacturers associate with different firms to create content material, manufacturing will be extra inexpensive, and launching the content material might assist each manufacturers achieve followers from the opposite’s base.

YouTube Music

YouTube Music makes use of its Instagram account to encourage customers to obtain the YouTube Music streaming app. By pairing high-quality visuals with audio snippets, viewers get an thrilling preview of what’s to return after they obtain the app. 

YouTube Music branded Instagram Story


Listening to music is often an audio-only exercise, the place folks click on play and, effectively, hear. YouTube Music makes use of Instagram Tales to take the music listening expertise to the following degree by sharing tune snippets paired with high-quality images of the artists, which isn’t one thing that normally goes together with listening to music. 

Viewers members know that YouTube typically connects the tune to the artist, and customers could excitedly test its Tales to see if a photograph is shared of their favourite artist.

Outback Steakhouse

Like America’s Check Kitchen, the restaurant chain Outback Steakhouse leverages photos of scrumptious meals and polls to interact its Instagram Story audiences.

Whereas some Tales really feel like advertisements by discussing promos and offers, others really feel extra interactive and inventive.

For instance, in one recent Story, customers had been proven a number of Outback menu objects for every dinner course, then they had been requested to vote on which meal they needed for every course. On the finish of the Story, Outback famous a multicourse dinner deal they had been providing. This can be a smart way of highlighting a number of merchandise without delay with out making your audiences really feel overwhelmed.

Outback Steakhouse uses poll tool in Instagram Story


If you cannot consider an concept for a Story with a extra conventional plot and narrative, Outback proves that you would be able to nonetheless pull folks by way of a sequence of photos in a approach that feels extra like an interactive expertise than an advert.

A wide range of completely different manufacturers might tackle the same technique. For instance, should you had been a marketer for a shoe firm might put up a Story that permits folks to vote on the shoe types that they’d put on for various events. The sort of story would permit your audiences to see and weigh in on two completely different types of your merchandise without delay.

Later, after they cannot work out which sneakers they wish to put on to an outing, they could keep in mind your Story and go to your shoe outlet figuring out you’ve got a bunch of various choices.


Nike’s Instagram Stories function interviews with outstanding athletes who use Nike merchandise. Throughout the interviews, the athletes speak about their profession accomplishments, relatively than specializing in Nike merchandise.

Within the example below, soccer participant Alex Morgan instructed the story about how she realized she needed a distinct profession path than her sister.

Nike Interviews an Athlete in its Instagram Story

Though this has nothing to do with sneakers, the content material goals to encourage athletes who would possibly wish to buy sneakers worn by different profitable folks within the sporting trade.


Leveraging related influencers, like Nike, means that you can create content material that aligns together with your model with out purely focusing in your product.

Individuals would possibly watch these Tales to study extra in regards to the well-known athletes being interviewed. Then, they could belief Nike’s model extra as a result of these profitable athletes additionally belief its merchandise.

Whereas a small firm may not be capable to rent or movie a well-known athlete or influencer, they might nonetheless experiment with the same technique by interviewing smaller influencers or specialists inside their trade.

For instance, if a gymnasium proprietor desires to achieve extra purchasers, they might interview a neighborhood athlete about their objectives, accomplishments, and what motivates them. Individuals within the native athlete would possibly watch the video to study extra in regards to the individual, however then think about a gymnasium membership in the event that they wish to have related athletic accomplishments.

Black Girl Sunscreen

Black Woman Sunscreen is a magnificence model that sells solar security merchandise. It makes use of its Instagram to share high-quality product images, share influencer collaborations, and educate audiences on the significance of solar security and utilizing its merchandise. 

In Tales, Black Woman Sunscreen usually shares user-generated content material of audiences utilizing its merchandise and related model bulletins, just like the Cyber Monday announcement proven within the picture under. 

Black Girl Sunscreen branded Instagram story


A good way to maintain customers engaged in your profile is to share thrilling content material with them, particularly with regards to upcoming offers. Individuals wish to know after they’ll have entry to offers for his or her favourite merchandise, so sharing these bulletins on Instagram Tales is a useful technique.


Tales are a serious a part of the journey firm’s Instagram technique. In actual fact, they’ve just a few completely different types of Tales. For instance, which supplies brief profiles of Airbnb clients known as “Experiences, whereas one other — referred to as “Adventures” combines curated and Airbnb-recorded content material to indicate documentaries of distinctive holidays all over the world.

Here is an instance of one in all Airbnb’s experience pieces which facilities round a buyer who recurrently stays in Brooklyn. Other than explaining what the shopper does, Airbnb additionally makes use of polls and quizzes associated to her job to get folks within the historical past she researches:

Airbnb highlights customers in its Instagram Stories

Whereas Airbnb creates numerous high-quality video and animated content material for its tales, additionally they do not draw back from sharing excessive definition buyer movies whereas crediting and tagging them.

Here is one other screenshot from one of many model’s Adventure Stories the place they included movies of an Airbnb buyer swimming with sharks and credited them with their account deal with:

Airbnb Instagram Story features video from customers


Among the finest methods to achieve model belief is by telling or presenting tales from pleased clients. Airbnb’s Instagram staff acknowledges this and facilities its storytelling technique round that.

Whereas they movie and current their very own stunning footage and documentaries, additionally they are clever to share user-curated movies and pictures — a terrific alternative to indicate its followers how happy clients had been with their journeys.

Though this buyer expertise technique works effectively for Airbnb, it might work for quite a lot of different firms, particularly if they’re nonetheless increase their buyer base or promoting a disruptive product that nobody’s used earlier than.

For instance, if a brand new ride-share firm had just a few pleased clients however needed to spice up its advertising and marketing technique, it would create Tales the place clients speak about attention-grabbing locations that their shared trip introduced them to, or perhaps they’d focus on an attention-grabbing driver they met on a protracted trip. They might earn belief when potential clients see how pleased and protected clients felt when utilizing the ride-share service.


Starbucks makes use of Tales to share buyer testimonies, new product launches, and different interactive content material. Though numerous the model’s content material revolves round its drinks, the Tales do not feel like commercials as a result of they embrace enjoyable details and interactive polls and quizzes.

In one example, Starbucks asks viewers to guess which drink is coming again. It then shares the very best solutions and divulges the S’mores Frap and picture. So as to add some additional interactivity, viewers can vote on what sort of S’mores Frap they like and guess what number of s’mores are proven in a video.

Starbucks Instagram Story


Even when they middle particularly round a product relatively than a story or plotline, Tales like these can nonetheless be enjoyable from starting to finish. Starbucks does a terrific job of utilizing interactive options to interact viewers.

By providing open ended questions and quizzes, they could interact with individuals who don’t love a particular beverage, however wish to guess anyway. With the polls, they’ll achieve related engagement, whereas additionally presumably studying extra about what drinks and flavors their viewers prefers.


Telfar is a luxurious style model well-known for its luggage. Like many different manufacturers on the listing, it makes use of Instagram to share new product bulletins, user-generated content material, and high-quality product images. 

Within the picture under, Telfar makes use of Tales to share information about an upcoming occasion. 

telfar branded Instagram story


Individuals spend a major period of time on social media per day, so asserting occasions on Instagram Tales is a useful technique. You’re prone to attain your audiences the place they spend a major period of time, and so they’ll be excited by the chance to take part in an occasion for your small business.


Sure. Clearly Instagram is superb at posting Tales by itself platform. However, although the model is massive, they nonetheless depend on their fanbase for many of the content material.

Nearly all of Instagram’s Tales are crammed with images or movies submitted by customers. This permits Instagram to indicate off a number of the most stunning imagery and essentially the most attention-grabbing movies on the platform. As a result of they tag and credit score customers who submitted content material, additionally they give these accounts some nice promotion. This, in flip, makes Instagram appear like they care about their neighborhood and the way persons are utilizing the app.

Here is a screenshot from a motivational story created by an Instagram person:

Instagram's Instagram Story with curated content from users


Whether or not you are advertising and marketing a small enterprise or giant enterprise, you at all times wish to be choosing “low hanging fruit.” For people who do not know this frequent startup saying, it implies that should you see an enormous alternative in entrance of you, you need to seize it. Similar to you’d seize a delicious-looking apple that was hanging low to the bottom off of a tall tree.

By sourcing and republishing attention-grabbing content material from a few of its most partaking customers, Instagram grabs its low hanging fruit and makes a scrumptious juice out of it.

Odds are, you are not Instagram’s dimension — and also you in all probability haven’t got your personal thriving social platform to tug content material from. However, this does not imply you’ll be able to’t curate content material out of your clients in a extra scalable approach.

Like Airbnb, Instagram advantages drastically from highlighting content material that was already created by its followers. When you’re a small enterprise that recurrently will get some sort of content material out of your clients or followers, you’ll be able to create a way of belief and neighborhood by sharing it and acknowledging these people.

For instance, should you run advertising and marketing for a clothes outlet and maintain getting footage of individuals sporting the attire it sells, you might make a Story that reveals images from clients who wore these outfits to completely different outings. Like Instagram, you might tag these clients in order that they or their followers would possibly see the Story.

In one other state of affairs, say you are working a neighborhood artwork studio. You would possibly wish to publish a Story that features images, sculptures, and work out of your college students. This permits your college students to really feel such as you care about their success and wish to share it, whereas additionally exhibiting potential college students how a lot they might study in the event that they took your lessons.


Sephora is a global retailer for magnificence merchandise and private care objects. With greater than 20 million followers, audiences flip to their accounts to view academic content material in regards to the merchandise they promote, collaborations with influencers, and distinctive photos and movies about merchandise. 

The pictures under present that the model shares informational content material about its rewards program and upcoming presents on Instagram Tales. 

sephora (1)


Sephora’s Magnificence Insider Rewards program is well-known, as folks can trade factors from purchases to obtain free objects. Sephora makes use of Instagram tales to indicate customers what merchandise they’ll anticipate to have entry to with a sure variety of factors, producing pleasure amongst customers and provoking them to make purchases to obtain their free objects. 


The NBA recurrently posts behind-the-scenes styled Instagram Tales which could spotlight post-game celebrations, interviews, and different off-the-court happenings.

For instance, a current Story adopted the Toronto Raptors parade in Ontario, Canada and confirmed clips of gamers with members of the family and posing for photograph ops with the Canadian rapper, Drake.

NBA Instagram Story


While you present the folks behind an organization or model, it makes it really feel extra relatable or reliable. With the NBA, we regularly see gamers trying critical and hard as they play basketball. However, whenever you see them off the court docket, you notice that they are human, similar to you.

Though somebody may not be a sports activities fan, they could nonetheless watch behind-the-scenes tales like this to study extra in regards to the faces behind the model or to get perception on how the world of sports activities works.

In different industries, folks may also reply effectively to behind-the-scenes video. For instance, should you’re advertising and marketing for a faculty or gymnasium the place professors and trainers might sound intimidating to prospects, exhibiting Instagram Tales that observe them of their day by day lives would possibly make prospects much less apprehensive about signing up for a course or membership.


Wayfair, a web based furnishings and home-decor firm, publishes Tales that fall into 5 home-related classes: Wall Artwork Wednesday, #WayfairAtHome, House Renos, Multifunctional, and Design Providers.

While you go to its account web page, as a substitute of that includes a number of particular person tales, they present you icons for every class. When you click on in, you may see a number of Tales that relate to every group.

How Wayfair organizes Instagram Stories on its profile

No matter which class the Story falls into, Wayfair is at all times creatively weaving product photographs into it in both a humorous or artistic approach.

Here is a screenshot from a Story the place the model makes use of humor to indicate off wall artwork:

Wayfair jokes about wall-hangings in its Instagram Story

In another example, they offer useful ideas for residence renovation that acknowledge Wayfair merchandise:

Wayfair highlights spice rack in Instagram Story

Wayfair features a “See extra.” swipe up name to motion in each web page of its Tales which permits viewers to swipe on to a product instantly after its proven.


When you’re working at an ecommerce firm, or wish to spotlight and promote merchandise rapidly, Wayfair’s technique could possibly be helpful. These Tales permit potential clients to see merchandise in motion and utilized in real-life situations, which could make them wish to make a purchase order.

If you cannot hyperlink your web site to your Story, you might alternatively stick a product line hyperlink in your Instagram bio, then create a Story highlighting merchandise that will probably be proven on that webpage. On the finish of it, relatively than together with a linked name to motion, you might direct viewers to your bio.

If you find yourself making a bunch of Tales that match into just some classes, you may also wish to think about presenting them as featured Tales like Wayfair does on its profile. That approach, if somebody is taken with one product class over one other, they’re going to know the place to click on to see related content material.

Caffe Nero

The New England-based Italian espresso chain, Caffe Nero, makes use of its Instagram Tales to spotlight new merchandise, menu objects, and it is baristas. Lately, the corporate posted a Story about its “Barista of the Year” competition and award which highlighted the winner in addition to eight baristas who had been named as finalists.

Caffe Nero Instagram Story


Whether or not you are advertising and marketing for a neighborhood enterprise or a sequence, Tales generally is a useful approach to spotlight distinctive points of your model — particularly devoted and pleasant employees.

By highlighting 9 highly-skilled baristas and exhibiting an award ceremony, Caffe Nero reveals potential clients that its staff are nice, wish to assist clients, are good at making espresso, and luxuriate in their jobs. It additionally makes Caffe Nero appear like a model that cares about each its employees and good buyer experiences.

If somebody has to select between an enormous restaurant chain with sad employees and a smaller chain with employees that cares about buyer happiness, odds are, they’re going to in all probability select the second choice as a result of their expertise could be smoother and extra nice.

New York University

NYU’s Tales focus on matters that you simply would possibly see in a scholar newspaper. In any given story version, you would possibly discover scholar profiles, historic enjoyable details about NYU, commencement speeches, and university-related newsbites.

In a single Story, revealed on Valentine’s Day, NYU mentioned alumni who fell in love:

NYU Valentines Day Instagram Story

In the identical Story, additionally they highlighted cases of sibling college students

NYU highlights sibling classmates in Instagram Story

And only in the near past, NYU published footage of its Delight Parade:

NYU covers Pride Parade in Instagram Story


As a result of Gen-Z and millennials flock to Instagram, any such student-friendly content material appears very effectively focused. Whereas many in Gen-Z are beginning to enroll in faculty packages, some millennials would possibly nonetheless be fascinated about getting a primary or second diploma.

When potential college students are getting ready to make an enormous funding in faculty, they wish to select a faculty that cares about its college students. With the technique of telling attention-grabbing scholar tales and masking campus occasions, NYU offers potential college students an concept of what going to the college could be like. These Tales may also present them how enjoyable and various NYU could possibly be.

When you’re a part of a enterprise that requires college students or clients to pay giant annual charges, one smart way of exhibiting them it is value it’s by highlighting present clients or college students. Emotionally, prospects would possibly join with folks of their state of affairs who’re proud of a giant funding that they made.

Whereas this technique works effectively for faculties and universities, it may also profit different packages, comparable to a networking group. For instance, should you’re making an attempt to market a bunch the place members pay to attend networking occasions, workshops, or different profession coaching, you would possibly put up Tales that speak about members who discovered jobs after becoming a member of, or use the platform to indicate movies of present members at an attention-grabbing networking workshop.

Planet Fitness

Planet Health leverages its various buyer base by selling gymnasium triumphs in its Instagram Tales. Its featured Story consists of one buyer triumph or success story on every web page with teaser language encouraging viewers to swipe as much as the Planet Health web site.

Planet Fitness Instagram Story

The most effective factor about this Story is that it reveals successes from a variety of individuals. When you would possibly see a spotlight about an athlete getting ready for a marathon someday, you may additionally recurrently see mothers going to the gymnasium, associates figuring out collectively, or different testimonials about buyer milestones.


Planet Health continues to outline itself as a “judgement-free zone” by exhibiting life like accomplishments by every-day folks. Those that wish to go to the gymnasium would possibly see these tales and really feel like Planet Health is a sensible and welcoming place for them to start out figuring out.

Each-day individual success Tales will be a good way to loosen up your model picture should you suppose prospects are too nervous to return to you. Other than gyms, this could possibly be an strategy for different companies or manufacturers that could be intimidating to clients.

For instance, as a result of folks can get nervous round legal professionals, a legislation agency would possibly wish to use Tales to put up video testimonials from purchasers who gained their court docket instances with assist from the group. In one other state of affairs, a nutritionist may need sufferers volunteer to speak about their wellness success. 

The Jimmy Fund

The non-profit group which raises cash for most cancers analysis and coverings recurrently retains Instagram followers updated with the initiatives its funding, cancer-survivor testimonials, and updates on its annual 5K Enjoyable Runs.

Though most cancers is a troublesome matter, The Jimmy Fund’s Tales are optimistic and promote the charity’s successes.

In one Story, the group toured a cutting-edge most cancers therapy middle that they’d helped fund:

Jimmy Fund Instagram Story at Cancer Center

In another, a most cancers survivor offers 5 ideas for residing with the illness:

Jimmy Fund Instagram Story where cancer survivor gives tips to others with the disease


When you’re a marketer for a company that asks for donations or funding, you would possibly already know that you will want to achieve belief out of your following so as to get the cash you want. Among the finest methods to indicate that somebody’s donation will probably be put to good use is to advertise how the funds are successfully getting used to assist others.

By utilizing the Tales function to current funded initiatives, like new most cancers therapy facilities, viewers can actually see what their cash might go towards.

When you’re simply getting a philanthropic group or fund off of the bottom, one other approach to earn belief could possibly be by creating content material that’s useful to the group you are making an attempt to assist.

For instance, together with noting what the charity has been funding, The Jimmy Fund additionally posts recommendation for most cancers sufferers and most cancers survivors. Whereas these residing with most cancers can profit from this, those that aren’t will see that the group genuinely cares in regards to the group it says it helps.


The house-improvement retailer makes use of quite a lot of completely different story types to indicate off its merchandise. Whereas most are created by Lowe’s, different [1]tales are curated from clients.

In one curated story, viewers can watch a lady refloor her lavatory with tiles she purchased at Lowe’s:

Lowe's How-to Home Improvement Instagram Story

In a narrative created by Lowe’s, the model takes the same strategy as Outback Steakhouse by permitting viewers to vote on which sort of paint colour they most popular in a particular room:

Lowe's uses polling tool in an Instagram Story


Whereas home-improvement could be nerve-wracking to somebody who hasn’t finished it earlier than, Lowe’s makes use of colourful imagery and inventive tales to indicate how enjoyable and inventive it may be. As a result of Lowe’s reveals its personal instruments in these tales, novices who do not wish to be overwhelmed by product decisions would possibly simply purchase the very same provides to allow them to replicate what they’ve already seen.

If your organization presents DIY merchandise, whether or not they relate to home-making, cooking, artwork, or different actions, exhibiting them in motion generally is a actually nice approach to encourage purchases. How-tos and demonstrations can excite potential clients and present them how simple it may be to do a house venture. Due to this, they could run straight to your retailer to purchase related provides or ask your employees to indicate them different merchandise for an additional DIY venture.

Suggestions for Creating an Instagram Story

If this listing has impressed you to create a branded Instagram Story, listed here are just a few key takeaways to recollect as you start to brainstorm your first version.

  • Establish and leverage content material which may already align effectively with the platform. Do you’ve got nice clients that you would be able to interview on digicam? Or images or movies of your services or products in motion? When you’ll nonetheless wish to adapt imagery or Story lengths to suit the platform, do not be afraid to publish Tales with curated or pre-created content material that you simply suppose will interact Instagrammers and potential clients.
  • Create content material particularly for the platform’s viewers. Whether or not you are adapting content material or creating it from scratch, be sure you’re posting about matters that youthful and more-visual Instagram audiences will interact with.
  • Use interactive options like questions, polls, and quizzes. These add depth to a narrative and would possibly allow customers to consider every matter extra significantly.
  • Hold tales fast and to the purpose. Do not overwhelm your audiences with an excessive amount of textual content or too many pages. This would possibly trigger them to faucet out of your story.
  • Add a swipe up should you can. These will be a good way to achieve site visitors by way of Instagram. Do not have the swipe up function but? Here’s how you can get it.

Tales will be a good way so as to add some distinctive and fascinating content material to your Instagram technique. When you’re able to make one, however really feel overwhelmed by all of the app’s options, leverage the methods utilized by the manufacturers on this listing — your viewers will certainly take pleasure in it. 

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