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From racing in NASCAR on the excessive banks of Daytona to scuba diving in caves, and just about each adrenaline-fueled journey you possibly can consider, co-founders Kevin Conway and Josh Inglis dwell the ‘Journey Extra, Fear Much less’ mantra of PHOOZY.
It was solely a matter of time earlier than they swam with Sharks.
On Friday, April 2, 2021, PHOOZY was featured on ABC’s award-winning hit present Shark Tank, a end result of 4 years of relentless product innovation and model creation.
So how did these entrepreneurs go from racing vehicles and being an govt in massive company to coming into the tank?
It was, in truth, rocket science
Kevin Conway was knowledgeable race automotive driver, competing internationally on the highest stage of motorsports, together with NASCAR, whereas browsing, wakeboarding and snowboarding in his spare time. He was uninterested in his iPhone overheating within the warmth of the summer season months and his battery dying and cellphone shutting down in chilly situations when he was snowboarding. After looking for an answer, he realized there wasn’t a product that would meet his wants. Out of this search, the imaginative and prescient and purpose of PHOOZY was born.
Associated: The History of Shark Tank (Infographic)
Using a layered matrix of supplies impressed by NASA-engineered spacesuits and the experience of aerospace engineers, Kevin developed a cellphone case that was not solely drop-proof, climate-proof and water resistant, but additionally provided an additional stage of safety that even the perfect cellphone sleeves don’t: float safety, which implies this floating cellphone case is sink proof, too.
After the preliminary prototypes had been developed, Kevin reached out to a longtime pal, digital advertising and marketing skilled and fellow thrill-seeker, Josh Inglis. Geared up with an thought, a pair of very tough prototypes and the information that he could not do that alone, Kevin satisfied Josh to hitch the PHOOZY crew as a co-founder and chief working officer.
Since then, the dynamic duo has grown PHOOZY into the #1 promoting safety in opposition to the damaging results of utmost temperatures for cell units. Boasting thermal safety, float safety, drop safety and, as of 2020, germ safety, the PHOOZY continues to innovate and primarily render your cellphone, pill or laptop computer totally journey proof.
However is it Shark proof?
Earlier than PHOOZY may reply that query, they needed to get within the tank.
“Our most-asked query is ‘When are you going to go on Shark Tank?’ And whereas I agreed that it might be nice to pitch our firm to Shark Tank, it’s not that simple,” says Kevin.
In 2018, they utilized for Shark Tank and after months of ready, the present lastly contacted them for extra info. “I keep in mind when Kevin informed me Shark Tank referred to as and stated they had been ,” remembers Josh. “We had been actually excited and able to get to work on our pitch.”
Months glided by and nonetheless no phrase from Shark Tank. “It was like being ghosted by the woman you wished to exit with and had been working onerous to impress,” jokes Kevin. “It was undoubtedly a bummer however simply one other a part of the highs and lows of beginning an organization.”
As PHOOZY continued to develop and introduce new merchandise to the market, Kevin determined to use once more in early 2020. “I assumed to myself, , the most important motive I’ve been profitable in life is due to persistence and tenacity,” says Kevin. “Let’s apply once more since you simply by no means know. What’s the worst that would occur?”
After making use of for the second time, PHOOZY received the decision once more, however this time it was completely different. They went via a prolonged course of with the Shark Tank crew and crammed out a mountain of paperwork, uncertain of what the result can be, particularly on the peak of a worldwide pandemic. “It was hectic as a result of it’s a chance that you simply dream of as an entrepreneur,” states Josh.
Lastly, after two years of making an attempt, unsure if Shark Tank Season 12 would even occur as a result of pandemic, they received the decision that they’d be coming into the tank to pitch PHOOZY. “We instantly started working as a result of we knew our best problem was nonetheless forward of us,” says Kevin.
So, what’s their greatest piece of recommendation for getting on Shark Tank?
Each Shark Tank entrepreneur endures an extended and arduous course of with many rounds of auditions, every spherical presenting unknown challenges with little to no prep time. In line with USA Today, 40,000 corporations apply every season with 158 corporations incomes the chance to pitch to the Sharks, and solely 88 of these making it to air.
It could sound like a little bit of an extended shot, however PHOOZY co-founders urge fellow entrepreneurs to use and don’t get discouraged.
“I’d strongly encourage entrepreneurs to go to abc.com/shark-tank/apply and simply apply,” says Kevin. “It’s by no means the proper time in life or enterprise. By no means quit.”
It’s much less about timing and extra about an organization’s “why.” Each entrepreneur has their very own distinctive journey. What’s it about your product that units you aside? Why is that this product vital to you? What set you on this path? What’s the story behind your journey?
“We remained persistent, stayed centered on rising our firm and utilized a second time,” provides Josh. “And we lastly entered the tank!”
Up subsequent: Learn the way they survived an assault by America’s most well-known entrepreneurial Sharks!