At Christmastime within the UK, manufacturers spend hundreds of thousands of kilos competing for shoppers’ consideration. Hellmann’s wished to chop via the Christmas litter and lift consciousness of meals waste. So we created an “Animal Crossing: New Horizons” in-game digital meals drive and used it to make a Christmas advert with ZERO filming prices. Our advert was edited utilizing solely in-game footage. Then we recruited Animal Crossing fanatic, Stephen Fry, to offer the narration.