Heineken deliberate to conduct a mass sampling of their alcohol-free beer Heineken 0.0 among the many crowds on the F1 GP in Melbourne. However simply 3 days earlier than the occasion, the F1 was cancelled as a consequence of Covid. As we shortly ready to pattern the product in bars and pubs throughout Sydney and Melbourne. However then they too have been all of the sudden closed n in a lockdown, so we wanted to urgently develop a method to get the product into the arms of shoppers, with zero contact.
Partnering with the College of Sydney, we programmed industrial robots to serve Heineken 0.0 from a specifically designed pop-up retailer for 4 consecutive days and drove footfall with content material and information media. A beer was served each minute, the occasion appeared in 145 information media retailers reaching 79 million folks, and retail gross sales elevated +44% over the next 6 months.