For a restricted time, Snapchatters within the U.S. can entry the lens through Lens Carousel and discover the world of Gucci Bloom by way of AR.

Gucci Magnificence/Snap Inc.

Gucci stated in a press release, “Tasked with discovering all 5 Bloom fragrances hidden amongst a maze of lush inexperienced bushes, crimson flowers and gold mud, Snapchatters will journey the thorny paths, previous flowing fountains and showers of rose petals to unlock hidden extras. The lens additionally features a hyperlink to go to Gucci.com to browse and store the Gucci Bloom fragrances.”

The corporate added that the lens was impressed by the imaginative and prescient for the brand new scent, including, “Profumo di Fiori explores the true coronary heart of Bloom, providing an exploration of creativeness, freedom and identification mirrored by the radiant floral signature of the brand new scent.”

Gucci Magnificence/Snap Inc.