Right here’s at this time’s AdExchanger.com information round-up… Need it by e-mail? Join here.

Cookie Drama

Within the wake of a number of antitrust lawsuits and a US congressional probe, Google’s try and do away with the third-party cookie is attracting regulatory consideration, Digiday reports. On Jan. 8, the U.Ok.’s Competitors and Markets Authority launched an investigation into whether or not Chrome’s Privateness Sandbox has the potential to trigger much more spend to be concentrated in Google’s ecosystem on the expense of its rivals. Though Google invited advert tech corporations, publishers and others to hitch the W3C and work collectively to hone and check its sandbox proposals, there’s deep wariness within the business. Simply have a look at the latest firestorm over FLoC. Belief in Google – or the shortage thereof – is on the core of most complaints in regards to the Privateness Sandbox course of. “Google has magnanimously allowed the business to play a task,” stated Alan Chapell, president of Chapell and Associates, a garden agency that focuses on privateness for tech corporations. “Google shouldn’t be allowed to name this an business consensus venture.” [Related in AdExchanger: “The Privacy Sandbox And A Pre-emptive Breakup Of Google?”]

Hear This

Advertisers are beginning to tune into podcast promoting. In response to new knowledge from MediaRadar, advert spend on podcasts was up 11% YoY in This fall 2020, with spend set to extend by an estimated 10% to fifteen% this 12 months fueled largely by high-profile consolidation, together with Amazon’s purchase of Wondery and Spotify’s acquisition of Megaphone. Advertiser renewal charges in podcasts are rising, which is nice information for publishers and an indication that promoting in pods can generate constructive ROI. And the variety of advertisers shopping for into podcasts additionally continues to speed up. In 2020, there have been practically 6,000 advertisers shopping for adverts within the Prime 500 podcasts, up from 5,154 the 12 months earlier than. The highest 5 podcast producers when it comes to advert income final 12 months had been NPR, iHeartRadio, Barstool Sports activities, Wondery and The Every day Wire, which collectively captured 33% of all podcast advert income. The highest 5 podcast advertisers in 2020 had been on-line psychological well being counseling service BetterHelp, Capital One, Geico, dwelling safety system supplier SimpliSafe and ZipRecruiter. In response to Edison Analysis, the typical period of time individuals spend listening to podcasts has gone up yearly for 5 consecutive years and presently clocks in at 6.5 hours every week. Adweek has more.

Actuality Test

QAnon conspiracy theories, false details about election fraud, far-fetched misinformation about COVID-19 … 2020 left fairly a legacy. And plenty of are hoping that newly-minted President Joe Biden will usher in a much-needed actuality examine, writes Kevin Roose of The New York Times. The muddled, chaotic data ecosystem that produces these misguided beliefs doesn’t simply jeopardize lofty beliefs of nationwide unity – it actively exacerbates our greatest nationwide issues, and creates extra work for these making an attempt to unravel them, in response to Roose. All of this raises an necessary query for the Biden administration: How do you unite a rustic wherein thousands and thousands of individuals have chosen to create their very own model of actuality? There are a couple of sensible steps Biden can take, in response to the consultants. One, appoint a “actuality czar” who will lead a cross-agency activity drive to deal with disinformation and home extremism. Two, push for extra transparency into the interior workings of the black-box algorithms chargeable for amplifying conspiracy theories and extremist views. Three, set up a “fact fee” to analyze  the planning and execution of the Jan. 6 Capitol siege. And, 4, enact a “social stimulus” through a collection of federal applications to encourage individuals to get off their screens and into community-based actions to maintain them engaged and occupied. Apparently there’s an entire actual world on the market. [Related in Axios: “Tech Giants Open Up About Their Algorithms.”]

However Wait, There’s Extra!

Univision acquires Spanish-language streaming service VIX to gasoline its new streaming providing, PrendeTV [Forbes], and joins Mission OAR, the media consortium centered on addressable promoting for TV. [Ad Age]

TV platform Cadent has expanded its partnership with TEGNA’s OTT advert platform Premion, which can use Cadent’s cookieless matching tech. [release].

Sixty-one % of Snapchatters say they plan to look at the Tremendous Bowl this 12 months. [blog post]

Sinclair Broadcast Group inked a take care of Taboola to make use of its mid-article video placements throughout its TV station websites, together with ABC, CBS, FOX and NBC associates. [release]

The advert business is miffed that in his waning days as California AG, Xavier Beccera, who’s about to depart his publish for a brand new job as Biden’s secretary of Well being and Human Companies, tweeted help for a common opt-out mechanism, which he stated would adjust to the CCPA. [MediaPost]

McDonald’s-owned Dynamic Yield launched a multilingual device that makes it simpler for manufacturers to localize their campaigns. [release]

Video: A chat with TVSquared’s president, Jo Kinsella, on the corporate’s new cross-platform measurement resolution. [Beet.tv]

Magnite has launched a brand new CTV and OTT platform that unifies direct and programmatic demand. [release]

You’re Employed!

DTC version: Luxurious bedding model Boll & Department brings on former Ralph Lauren prime advertising and marketing exec Jonathan Bottomley as CMO [WSJ]. Vogue model Everlane hires former Nike exec Sophie Bambuck as its first CMO. [Adweek]

Rebel Girls has added former Warner Bros. and Disney exec Soo Koo as chief inventive/advertising and marketing officer, and former Blavity Information editor-in-chief Lilly Workneh as head of digital content material. [Deadline]

Search intelligence firm Captify has employed former LiveRamp exec Amelia Waddington as international VP of product. [release]