Google is updating the privateness threshold for the Search Question report in Common Analytics, and the Google Advertisements questionFirst person Google Advertisements question, and Session Google Advertisements question dimensions for the explorations in Google Analytics 4.

What’s the privateness threshold. Google announced new privateness thresholds final 12 months, making certain person anonymity by solely reporting on phrases which have seen adequate search quantity throughout all Google searches. Additionally they dedicated to giving advertisers extra information.

What this implies. The brand new thresholds ought to make what advertisers are seeing of their Google Advertisements accounts extra in step with what they see in GA4. However Google says that “Resulting from differences in information fashions, with this replace, search question phrases reporting in Common Analytics might be extra restricted than Google Advertisements stories.”

Be taught extra. You possibly can learn the announcement from Google here.

Why we care. The Search Question report has all the time been a supply of information to assist advertisers guarantee they’re bidding on the precise key phrases. But when the brand new requirements of privateness thresholds proceed to solely present key phrases with vital search quantity, it could now not be a great tool.


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Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.