Google advertisers can now promote on podcasts.

Yep, introduced at this time, “advertisers can now align their adverts with podcast content material globally. Merely create an audio or video marketing campaign and choose “Podcast” as a placement.”

Why we care. Final month we reported on three new audio, shopping, and streaming features out there to YouTube advertisers. In the present day advertisers can formally choose “podcast” as their most well-liked placement.

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About The Creator

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.