Adland: You propose to maintain this billboard up for your entire girls’s historical past month. Was there a specific motive that you simply picked the College of Pennsylvania because the house for this message?
Are you able to elaborate on that?


Sall Grover: We selected the College of Pennsylvania as a result of feminine college students there are having to undress in change rooms with a male, they’ve spoken out about how uncomfortable they’re with it they usually wish to preserve their female-only areas they usually’re being ignored. I needed it to be made clear to those feminine college students that they’ve help. 


Adland: Inform us a bit of about why you created your app. 


Sall Grover:  I had spent 10 years in Hollywood as a screenwriter, the place I skilled numerous sexual assault & harassment. When #MeToo occurred, numerous different girls and I in Hollywood related and revealed to one another the experiences we’d had. There wasn’t a possibility to attach with girls regularly, on-line, away from males. Finally, I used to be in remedy recovering from the sexual assault & harassment and my therapist continued to inform me that I wanted a robust feminine help community in my life. My mum and I’d speak about this lots over a night drink and, one evening, we simply determined to do it. We had no concept methods to do it however we discovered and made it occur. 


Adland: Has the billboard acquired any complaints but? 


Sall Grover:  No! The help and response has been completely wonderful.