The model title, the primary title, the label…
Is To Kill a Mockingbird an excellent title? By most measures of most committees, positively not. And but, it clearly and most positively labored.
Starbucks has nothing to do with Moby Dick. Nike is straightforward to mispronounce.
The title is just the factor you say once you speak in regards to the factor to another person.
It’s not the factor itself.