G-Star RAW introduces: G-Star RAW Licensed Tailors. The marketing campaign to increase the lifespan of your denims, is developed in collaboration with The Household Amsterdam.

G-Star RAW is launching a particular tailor service in The Netherlands. In an effort to cut back your vogue footprint and stimulate shoppers to get their denims repaired, as an alternative of throwing it away.
Six native tailors have been skilled and educated to denim specialists, to verify they’ll professionally restore your denims when its damaged. The service is obtainable free of charge to all clients in The Netherlands.

The companies will begin as a pilot in The Netherlands. The six tailors are positioned in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all prices for the reparation on them. Licensed Tailors is a sustainability initiative which is a part of the operating RAW Duty program.