Sorry, Sherwin-Williams. Florida Paints is now the brand new provider of merchandise featured in fashionable paint-mixing TikTok account @tonesterpaints, adopted by 1.4 million folks.
Lower than per week after the information broke that Sherwin-Williams fired part-time faculty pupil Tony Piloseno over operating the TikTok account that includes its paints, he has been employed by smaller competitor Florida Paints to return on board full-time and develop his personal line.
The 22-year-old Ohio College senior says that previously week, after being dismissed by the 154-year-old model, he’s acquired a suggestion from nearly each nationwide paint firm, together with Behr, Benjamin Moore and PPG. However Piloseno selected smaller competitor Florida Paints, which operators 25 paint shops throughout Florida, for its family-like tradition after visiting the paint producer over the weekend.
Whereas particulars of the position are nonetheless being ironed out, Piloseno will come on full-time within the firm’s gross sales and operations division, and also will be granted his personal lab to develop a line of @tonesterpaints paints.
“I went by way of conferences with a bunch of corporations,” says Piloseno. “The distinction between them and Florida Paints is I used to be making an attempt to get away from the company tradition of issues.” He says Don Strube, founding father of Florida Paints, “was most likely the one one who understood and appreciated” his ardour for paint. “We each view it as an artwork type,” he says.
Piloseno shared the information to, the place else however TikTok, on Tuesday.