It might be nearing the top of summer time, however Camp Lucky’s creativity is a year-round expertise. Becoming a member of the spirited manufacturing and put up studio is director Rainier Rubin, a filmmaker whose movie path and storytelling is imbued with cinematic high quality, inspiring narratives, and popular culture sensibility. His expertise encompasses a various vary of productions together with campaigns for world manufacturers together with Nike, Reebok, Jordan, and the NFL, amongst others.
“Rainier’s skill to harness his expertise as a documentarian and convey that very same stage of human connection and genuineness to his narrative work, reveals a cinematic knowledge that’s nicely past his years,” notes Camp Fortunate EP Brandon Tapp. “His real dedication to delivering partaking tales is pushed by his pure skill to attach with folks. It’s a heat that shines by way of in his filmmaking, and we’re thrilled to have him be part of our Camp.”
“Arriving at Camp Fortunate looks like a homecoming – and we clicked as quickly as I stepped by way of the studio doorways,” says Rainier. “Not solely does Camp Fortunate have a formidable monitor document, however I’ve additionally been thrilled by their imaginative and prescient for the long run and embrace of recent tech. Past that, Camp Fortunate is dwelling to outstanding expertise in manufacturing and put up, with strengths in promoting and longform. I couldn’t be extra excited to develop underneath the management of Tammie Kleinmann and EP Brandon Tapp.”
Born into a big household, Rainier’s early curiosity in movie was typically thwarted by an absence of sofa area throughout household film nights. However, as the brand new child in highschool he discovered neighborhood in storytelling, filming what would develop into a beloved collection of pupil portrait mini documentaries. Rainier then loved a four-year collaboration with the Duke basketball staff the place – because the unofficial fifteenth man – he explored life on the courtroom from each angle, at all times humbled to be round Coach Ok and the deep staff environment.
Transferring to Los Angeles, Rainier started directing music movies which supplied an area for honing his daring visible model. He then labored at Mars Reel, the youth sports-focused media firm backed by Warner Media, LeBron James, Dwyane Wade, Drake, and others. There, Rainier helped develop the manufacturing arm, contributing to tasks with ESPN, Champs Sports activities, Chipotle, Goat Group, and plenty of extra – together with the primary documentary collection with Bronny James. His work then expanded into branded content material and promoting underneath his personal banner, together with many direct-to-brand tasks. The staff expertise with Duke, and his subsequent skilled alternatives, inform the surroundings Rainier creates on set – open, enjoyable, and deeply collaborative.
“My background began with documentary,” he elaborates, “crossing the brink into spots and branded content material – at all times with the objective of connecting audiences to memorable storytelling experiences with a well-defined visible model. My quite a few direct-to-brand tasks have given me a worthwhile ability set for navigating consumer pursuits and inventive solves. That, and growing and appreciating the sense of neighborhood that comes with the filmmaking expertise.”