Fernando Machado, one of many nation’s most high-profile chief advertising and marketing officers whose work helped reignite momentum at Burger King and Popeyes, is leaving mum or dad firm Restaurant Manufacturers Worldwide for an undisclosed place.
Machado, when requested the place he’s heading subsequent, mentioned he would reveal his subsequent position “quickly,” however declined to elaborate additional.
Machado joined Burger King as head of name advertising and marketing in 2014 after 18 years at Unilever. He was named Burger King’s chief advertising and marketing officer in 2017 and have become international CMO of mum or dad firm Restaurant Manufacturers Worldwide at first of 2020.
“I’m leaving RBI and hope to announce the place I’m going quickly,” Machado mentioned in an announcement to Advert Age. “It’s an awesome alternative for me. It has been an incredible seven years at Restaurant Manufacturers Worldwide. I’m tremendous pleased with the workforce’s impression on the manufacturers, particularly Burger King, and work round sustainability, meals high quality, and variety and inclusion. Restaurant Manufacturers Worldwide now has a extremely robust advertising and marketing workforce, and I’m assured they may proceed to do nice work.”
Machado’s international CMO position just isn’t being crammed. Paloma Azulay, the worldwide CMO of the corporate’s Popeyes chain, will develop into international chief model officer of Restaurant Manufacturers Worldwide overseeing worldwide markets.
Machado has overseen campaigns together with “McWhopper,” “Google Home of the Whopper,” “Whopper Detour” and “Moldy Whopper” for Burger King, and labored carefully with the Popeyes workforce on its hit rooster sandwich launch in 2019. Most of the campaigns throughout his tenure have been award-winning items of labor.
Final month, in a uncommon advertising and marketing misstep, Burger King got here underneath hearth for an International Women’s Day campaign. The chain meant to advertise the concept of elevating extra ladies within the trade, however did so by emphasizing the road “ladies belong within the kitchen.”
Machado, Advert Age’s brand CMO of the year in 2020, started his profession as an engineering intern at Unilever and shortly moved into advertising and marketing on the shopper items big. Later, after 4 years engaged on Unilever’s Dove model, together with its “Real Beauty Sketches” work, Machado left Unilever in quest of a model that was “dusty and outdated,” he informed Advert Age in 2020. That’s when he known as Alex Macedo, then president of Burger King North America, who he knew from their INSEAD MBA program years earlier than.
At Restaurant Manufacturers Worldwide, Machado oversaw advertising and marketing for Burger King, Popeyes and Tim Hortons.
“RBI needs Fer the perfect,” an organization assertion learn. “One of many nice issues that Fer did for the corporate is entice and develop robust advertising and marketing expertise throughout the RBI group. At this time, RBI is lucky to have distinctive home-market CMOs in Hope Bagozzi, Ellie Doty and Bruno Cardinali, and all three have constructed robust advertising and marketing groups at Tim Hortons, Burger King and Popeyes. The group additionally has gifted advertising and marketing groups and robust management world wide and Paloma Azulay will develop into our new RBI International Chief Model Officer to make sure model consistency worldwide.”