Mark D’Arcy, Fb’s head of worldwide enterprise advertising and chief artistic officer, is leaving the corporate after working for greater than a decade instructing manufacturers the ropes of social media promoting.
D’Arcy had been with the corporate since 2011 and helped develop Fb Artistic Store, which is an promoting and advertising technique group throughout the social community. The Fb Artistic Store was designed to indicate manufacturers and chief advertising officers easy methods to do social media promoting appropriately. The Fb Artistic Store now has greater than 300 folks on the workforce all over the world.
On Monday, Fb confirmed that the artistic chief is stepping away from his function on Sept. 7. Michelle Klein, Fb’s VP of worldwide buyer advertising, will fill in for D’Arcy within the interim, the corporate mentioned.
“Mark has been a key chief at Fb for over a decade. We’re grateful for his many contributions, and we want him the perfect,” a Fb spokesperson mentioned by electronic mail.
D’Arcy joins an inventory of high-profile departures from Fb up to now 12 months as the corporate is headed in new instructions. In June, Carolyn Everson, head of Fb’s world enterprise group, resigned after more than a decade on the firm and is heading to Instacart. Everson was considered one of Fb’s most essential liaisons to main entrepreneurs.
On Monday, D’Arcy posted a be aware to his Fb web page: “I’ve determined the time has come for me to go away the corporate,” D’Arcy mentioned. “It’s laborious to simply sum up the final 10 years aside from to say I’m immensely happy with the groups I’ve been lucky to be a part of and the enterprise we labored to construct.”
“I’m additionally very grateful that my varied roles right here enabled me to work with, and be taught from, so many curious, demanding, sensible and beneficiant folks, not simply inside Fb but in addition at so many firms, not-for-profits and organizations in nearly each nook of the world,” he continued. If you’re considered one of these folks, thanks for being such an essential a part of this journey.”
D’Arcy didn’t reveal the place he could be heading subsequent. Fb is clearly in a interval of transition with a necessity for a brand new technique. The artistic panorama has fully shifted in social media up to now 10 years. Manufacturers want to grasp extra in regards to the world of creators, the net stars with giant social media followings. Additionally, e-commerce has turn into an essential class for manufacturers to grasp on social media platforms. In the meantime, video types have modified: Manufacturers used to wish 15-to-30 second commercials, and now they want six-second snappy tales.
Fb additionally has rising aggressive threats with firms akin to Amazon and TikTok providing advertisers new ad platforms. With all of the challenges, Fb is attempting to shine its model picture and rejuvenate relationships with its greater than 10 million advertisers.
“D’Arcy was an enormous a part of cementing the bond between Fortune 500 firms and Fb creatively at a time after they had been struggling to grasp the codecs and effectiveness of social,” says Noah Mallin, chief of brand name technique at IMGN Media.