The Local Media Consortium and the Local Media Association stated this week that they acquired further funding from the Facebook Journalism Project to go towards the second section of the Branded Content Project.
The Branded Content material Venture kicked off final March with native media corporations that had been chosen on account of demonstrating a dedication to furthering finest practices in branded content material initiatives, and people shops acquired grant cash to check and develop sustainable branded content material choices and income streams.

The following section will provide shared providers, instruments and know-how to media organizations serious about creating or rising a branded content material enterprise.

Centralized gross sales coaching and help shall be offered to assist native information companies construct capability quicker and open up new income streams, and LMC and LMA members could have entry to workshops and coaching, gross sales help and viewers merchandise, together with 4 core 52-week digital life-style collection.

Different choices that shall be made obtainable to information organizations embrace a volunteerism collection and trigger advertising platform, video and audio providers, distribution help, inventive providers and different customized alternatives.

And the Native Information Useful resource Middle shall be funded by means of 2022.

Fb director of reports partnerships Jason White stated in a weblog put up, “We’re excited to accomplice with the LMC and the LMA on these two initiatives. It’s our hope that these packages will present native media corporations with higher entry to sources that can assist them proceed to succeed and develop.”

LMC CEO Fran Wills added, “We’re excited to announce section two of the Branded Content material Venture, which is able to assist native media corporations entry necessary content material alternatives and sources to extend their income, improve their information and develop a extra profitable branded content material enterprise. We’re grateful to Fb for his or her partnership in serving to native media proceed to construct new sustainable income streams.”

And LMA CEO Nancy Lane stated, “These two initiatives have helped a whole bunch of native media corporations over the previous two years. We’re thrilled that the Fb Journalism Venture just isn’t solely renewing its funding in these packages, however doubling down.”