Though Snap and Pinterest say they benefited revenue-wise from the Fb boycott over the summer time, Fb barely felt a ding.

Promoting made up almost all of Fb’s income within the quarter – $21.2 billion of $21.5 billion total, a 22% year-over-year enhance.

And Fb now has greater than 10 million lively advertisers throughout its providers – which represents mega progress. That quantity is up from roughly 8 million advertisers in January. The bulk are small and medium-sized companies.

“The acceleration in income progress from Q2 to Q3 is basically pushed by robust advertiser demand and the accelerating shift from offline to on-line commerce that we noticed in reference to the pandemic,” Dave Wehner, Fb’s CFO, informed traders.

Common income per person within the US and Canada in Q3 was $39.63, up from $34.55 YoY.

However there are headwinds coming within the type of an evolving regulatory panorama, continued uncertainty to do with transatlantic knowledge transfers and coming platform modifications, significantly on Apple’s iOS.

PSA for customized advertisements

Mark Zuckerberg was somber when he talked in regards to the “way forward for the web.”

Customized promoting, he stated, helps small companies develop, discover jobs and survive the financial downturn, and customized promoting is below menace.

“I fear that some proposals, particularly within the EU and actions deliberate by platform firms, like Apple, may have significant destructive results on small and medium-sized companies and financial restoration in 2021 and past,” Zuckerberg stated. “We’ll have to face up strongly for our imaginative and prescient of an web the place people can have entry to free providers and each small enterprise can have entry to the identical instruments … as the massive firms have.”

And Fb nonetheless expects Apple’s upcoming IDFA modifications to affect its income subsequent 12 months. Viewers Community and app builders will bear the brunt, Wehner stated.

“Companies attain out to us on a regular basis to ask how they’ll proceed to run efficient advertisements [in the face of platform changes],” he stated. “We’re taking a look at numerous choices, however the most effective view is that there might be important headwinds subsequent 12 months because of these modifications.”

Election integrity

Though Zuckerberg opened the decision with a protracted exposition on what Fb is doing to attempt to keep away from a repeat of 2016 – political ad transparency, shutting down coordinated interference campaigns, rooting out voter suppression advertisements, and so forth., and so forth., and so forth. – traders blithely ignored the subject altogether.

Cue wall-to-wall questions on AR.

Augmented actuality

Traders had been deeply taken with Fb’s plan for AR expertise, which Zuckerberg stated might be an enormous funding space within the 12 months to return.

Apparently, Fb is working with Luxottica to develop a pair of sensible glasses that’ll be accessible sooner or later subsequent 12 months, and it’s laying the muse for a pair of AR glasses down the road.

Uh, cool, I assume.