Individuals of all ages have essentially the most favorable impressions of tv and e mail promoting, according to analysis from GWI.

The report was based mostly on information from a survey performed in February 2021 amongst 2,000 Web customers age 16-64 in the UK. and a couple of,013 Web customers age 16-64 in america.

Respondents have been requested to pick phrases to explain varied advert codecs, and the researchers then assigned a median favorability rating for every format based mostly on the sentiment implied by the chosen phrases.

Throughout generations, the tv and e mail advert codecs had the very best favorability scores.


Individuals age 16-44 are more likely to view Internet and social media promoting favorably in contrast with individuals aged 45+.

Ad format favorability scores across generations

The phrases most related to tv adverts are “entertaining” and “informative.”

The phrases most related to social media promoting are “extreme” and “intrusive.”

Words consumers use to describe different ad types

In regards to the analysis: The report was based mostly on information from a survey performed in February 2021 amongst 2,000 web customers aged 16-64 in the UK and a couple of,013 web customers aged 16-64 in america.