The report was based mostly on information from a survey performed in February 2021 amongst 2,000 Web customers age 16-64 in the UK. and a couple of,013 Web customers age 16-64 in america.
Respondents have been requested to pick phrases to explain varied advert codecs, and the researchers then assigned a median favorability rating for every format based mostly on the sentiment implied by the chosen phrases.
Throughout generations, the tv and e mail advert codecs had the very best favorability scores.
Individuals age 16-44 are more likely to view Internet and social media promoting favorably in contrast with individuals aged 45+.
The phrases most related to tv adverts are “entertaining” and “informative.”
The phrases most related to social media promoting are “extreme” and “intrusive.”
In regards to the analysis: The report was based mostly on information from a survey performed in February 2021 amongst 2,000 web customers aged 16-64 in the UK and a couple of,013 web customers aged 16-64 in america.