The week forward: Advert Age’s newest Town Hall takes place from 11 a.m. EDT tomorrow, bringing collectively leaders in multicultural advertising and marketing. Plus, Kraft Heinz, Kellogg and Below Armour all have monetary outcomes out. See what else is happening in our calendar round-up here.
Samsung chief dies: Lee Kun-hee, the previous Samsung chairman, has died on the age of 78. Lee “constructed Samsung into the worldwide large of smartphones, televisions and laptop chips” that it’s at present, reports the New York Instances, though he was twice convicted, and pardoned, of white collar crimes.
Politeness wins: Amongst all of the vitriol of the election, one political marketing campaign is setting a constructive instance. Within the Utah governor’s race, Republican candidate Spencer Cox and Democratic candidate Chris Peterson seem in a sequence of adverts collectively, ending one another’s sentences and saying good issues about each other. Advert Age’s Ann-Christine Diaz goes behind the scenes of the marketing campaign, by company Boncom, here. It’s additionally No. 1 in Creativity’s Top 5 ideas of the week.
That does it for at present’s Wake-Up Name. Thanks for studying and we hope you might be all staying secure and effectively. For extra trade information and perception, follow us on Twitter: @adage.
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