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The 1993 e-book Tastes of Paradise: A Social Historical past of Spices, Stimulants, and Intoxicants explored the oft-stated idea that the actual catalyst behind the commercial revolution was caffeine — particularly the type you get from guzzling coffee. Creator Wolfgang Schivelbusch’s premise is that when 18th-century households ditched chilly brews (sure again then it was a beverage for the entire clan, no matter age or heavy equipment utilization) for warm cups of Joe, western civilization went into hyper-productive mode.

Associated: 5 Ways That Coffee Affects Productivity

A billion tall, non-fat, half-caff, caramel drizzle lattes later, we took a jittery-eyed take a look at a number of highly-effective entrepreneurs’ java ingestion. How does yours match up?

Elon Musk, two cups a day

Elon Musk, two cups a day

The insanely busy Tesla and SpaceX founder drinks simply two cups per day. However Elon Musk’s mocha moderation wasn’t all the time so. The CEO has mentioned that his caffeine consumption included an unhealthy quantity of Diet Coke again within the day, however these days he’s canned the Weight loss program Coke cans altogether.

Associated: 5 Habits That Made Elon Musk an Innovator

David Lynch, seven cups a day (when brainstorming)

David Lynch, seven cups a day (when brainstorming)

The awesomely odd auteur’s caffeinated characters who populate his fictionalized city of Twin Peaks made a “rattling good cup of espresso” cool manner earlier than Starbucks turned STARBUCKS™.

Stated the celluloid scientist of his secret sauce in a previous interview, “I [used to eat] at Bob’s Huge Boy. I might go at 2:30, after the lunch rush. I ate a chocolate shake and 4, 5, six, seven cups of espresso — with a lot of sugar. And there’s a lot of sugar in that chocolate shake. It’s a thick shake. In a silver goblet. I might get a rush from all this sugar, and I might get so many concepts! I might write them on these napkins. It was like I had a desk with paper. All I needed to do was bear in mind to convey my pen, however a waitress would give me one if I remembered to return it on the finish of my keep. I acquired quite a lot of concepts at Bob’s.”

Peaks Freaks can take what they are going to from the truth that Lynch wrote at a restaurant referred to as “Bob’s.”

Associated: Waco’s Twin Peaks Loses Franchise Rights After Biker Gang Gun Fight

Richard Branson, 20 cups (of tea)

Richard Branson, 20 cups (of tea)

While you routinely get up at 5:30 a.m. to go kiteboarding, you want slightly one thing to get you thru the day. And in line with Virgin.com, Sir Richard Branson‘s “little one thing” is upwards of 20 cups of tea, white with no sugar.

Associated: ‘Screw It, Just Do It’: Exclusive Video Interview With Richard Branson

Heidi Klum, 1 morning latte

Heidi Klum, 1 morning latte

Picture credit score:
Jeff Kravitz | Getty Photographs

Modeling icon and TV host Heidi Klum instructed SHAPE“We busy women want our espresso repair within the morning. My day doesn’t actually begin till I’ve had my Starbucks latte.” 

Ludwig van Beethoven, precisely 60 beans per cup

Ludwig van Beethoven, exactly 60 beans per cup

Ludwig van Beethoven could have exhausting of listening to, however he was by no means exhausting up when it got here to his favourite higher. The best composer of all time was as exact together with his espresso beans per cup (60) as he was together with his numerically titled symphonies (9).

To not be outdone, Ludwig’s (kinda) modern, Johann Sebastian Bach, turned a preferred poem making enjoyable of the Vienna coffeehouse scene into one of many German genius’s lesser-known jams titled “The Espresso Cantata” in 1732. (That was, like, NWA-level rebellious again then!)

Associated: From Beethoven to Marissa Mayer: The Bizarre Habits of High Achievers

David Letterman, heaps

David Letterman, lots

Picture credit score:
CBS Picture Archive | Getty Photographs

In a 1994 interview with Esquire, Letterman defined how espresso factored into his internet hosting talents: “Approach an excessive amount of espresso. But when it weren’t for the espresso, I would don’t have any identifiable persona in any way. So that is what we now have right here.”

 

Theodore Roosevelt, one gallon per day

Theodore Roosevelt, one gallon per day

TR’s son as soon as mentioned that the twenty sixth president’s espresso cup was “extra within the nature of a tub,” and that he coupled his reported “gallon” of espresso a day with 5 lumps of sugar. We’re not saying this explains the mustachioed maniac’s capability to complete an hour-plus-long speech after getting shot by would-be murderer John Schrank in 1912, however weren’t not saying it both.

Associated: 10 Inspiring Presidential Quotes

Gertrude Stein, at the very least 2 cups

Gertrude Stein, at least 2 cups

Picture credit score:
Hulton Archive | Getty Photographs

The well-known author and patron of the humanities as soon as wrote: “Espresso offers you time to assume. It’s much more than only a drink; it’s one thing occurring. Not as in hip, however like an occasion, a spot to be, however not like a location, however like someplace inside your self. It offers you time, however not precise hours or minutes, however an opportunity to be, like be your self, and have a second cup.”

Mark Zuckerberg, zero

Mark Zuckerberg, zero

Whereas the Facebook founder has by no means confronted our hard-hitting premise straight, in 2010 he did reply to the proprietor of a extremely caffeinated gum’s provide of a pattern with the next diss: “Sorry I don’t like caffeine.” Get it? “Like”? Good one, Zuck.

Associated: 18 Weird Things You Didn’t Know About Mark Zuckerberg