Disney is merging its branded TV and Nationwide Geographic advertising and marketing and publicity groups into one company led by Jayanta Jenkins.

The brand new crew can be organized round practical experience for artistic and marketing campaign improvement and execution to advertise programming created by the 2 teams. The company oversees artistic advertising and marketing, publicity, media planning, occasions, expertise relations and award methods for all content material created for Disney+ and the Disney and Nationwide Geographic networks.

The brand new inner company follows an overhaul of Disney’s Normal Leisure Content material unit final 12 months designed to streamline the group and create centralized groups that aren’t siloed by channels. Jenkins joined Disney in December 2020 from Samsung Cellular, the place he served as world exec artistic director of Samsung’s inner company Cheil Worldwide. Jenkins was additionally Twitter’s first world head of artistic.

Chris Albert, who most not too long ago served as exec VP, world communications for Nationwide Geographic Content material, will lead advertising and marketing technique and communications for the company, and Chris Spencer, beforehand exec VP, artistic, Nationwide Geographic Content material, will now lead the story crew and inventive features. Each will report back to Jenkins.