Buenos Aires, September 2021.- Digitas Buenos Aires presents the primary marketing campaign developed for Smirnoff Bitter Citric, the recent line of aperitifs that involves problem the class. The 60 ”spot evokes the mysterious halo of Smirnoff’s historical past with a lighter, extra playful and relaxed strategy, accompanying the freshness that characterizes Bitter Citric. Straightforward to drink, tasty and with a barely bitter contact of citrus fruits, it’s the perfect aperitif to hang around and join with pals, having fun with any afternoon.


With the standard of Smirnoff, Bitter Citric is available in three varieties, all very pleasant: Grapefruit & Lime, Ruby Orange & Lime and Tangerine & Lemongrass. All bringing a lighter and extra relaxed power transcending the model’s historic nocturnal spirit. The marketing campaign consists of Hero the 60” spot, print and digital developments.


“We’re pleased of working along with a model like Smirnoff, an absolute international chief, within the improvement and positioning of a product like Smirnoff Bitter Citric, which is nothing much less that the model’s international debut in a class as aggressive as Aperitifs. This has been attainable due to the good staff that we have constructed with the shopper and all of the gamers who have been concerned within the venture,” explains Leo Orsolini, Common Artistic Director of Digitas Buenos Aires.

“Smirnoff is the world´s #1 Vodka, and in Argentina, indeniable class chief, driving its improvement and progress, turning it into the 4th largest spirit class, after Bitters, Aperitifs and Whisky. Via the launch of our new Aperitif line, Smirnoff Bitter Citric, the model trespasses the boundaries of the vodka class, disembarking within the 2nd largest spirit class in Argentina: Aperitifs. For such an event, we needed a marketing campaign that conveyed our worldwide credentials, undisputed high quality, and intriguing, mischievous and progressive positioning,” says Guadalupe Fernandez Burgoa, Head of White Spirits & Liquors PEBAC (Peru, Ecuador, Bolivia, Argentina, Chile).