Buyer expertise company DEFINITION 6 (D6) has employed Nicholas Lucin as SVP/Government Producer. Lucin is an Emmy Award-winning media advertising and marketing government with greater than 15 years of expertise within the broadcast business. On this new function, he might be main development methods, overseeing present shopper relationships, and implementing his distinctive strategy to the artistic course of, drawing from his hands-on experience in on-air design, branding, and advertising and marketing for sports activities, information, and leisure.

“Nick is a seasoned chief in leisure advertising and marketing who approaches every thing he does with enthusiasm and an enormous artistic and operational information,” says Jason Rockman, DEFINITION 6 President. “He understands the massive image of what we need to obtain at D6 as we try to ship artistic options that elevate the shopper journey for our shoppers.”

“It’s an honor to be part of a multidisciplinary company like D6 that mixes unimaginable expertise and expansive capabilities,” says Lucin. “There’s a incredible tradition right here pushed by intense ardour and camaraderie throughout the company, so I’m eager on bringing my client-side broadcast, advertising and marketing, and design expertise to construct on what they’ve established with present leisure shoppers, whereas cultivating new alternatives that maintain D6 on the leading edge.”

Lucin fulfills a key management function in D6’s rising leisure group, whose shoppers embrace Paramount+, Nickelodeon, HBO Max, A&E, and CBS Sports activities, amongst others. Most not too long ago, he was Director of Inventive Operations for Nexstar Media Group (beforehand Tribune Media), the place he led the on-air artistic operations, supported advertising and marketing, and managed the event of proprietary applied sciences. He was additionally instrumental within the integration of social media in conventional and evolving media, amongst different tasks. Previous to that, he was Design Director/Information Graphics Supervisor at CBS, the place he helped develop advertising and marketing campaigns for TV, print, and digital, and led the artistic imaginative and prescient for program and event-specific campaigns for the LA Lakers and LA Auto Present. Lucin began his profession in movement graphics for broadcast, holding numerous design roles at CBS Philly and USA Community. 

“At present, there are such a lot of alternatives for creating content material, and D6 is well-positioned to convey all of that fashionable artistic collectively,” concludes Lucin. “We take pleasure in having the folks and the capabilities beneath one roof to really elevate and supply worth throughout the board for our shoppers, whether or not it’s digital, artistic, manufacturing or postproduction.”



DEFINITION 6 is a buyer expertise company that leverages Inventive, Expertise, and Analytics to develop and ship revolutionary options that drive outcomes for manufacturers. Along with their shoppers, they construct tales that shatter expectations, advocate authenticity and have fun manufacturers. For extra data, go to