Edwards solely joined BeenThereDoneThat in March, after parting ways with R/GA. He had been with R/GA for 14 years, the final 10 of which he was main new enterprise progress for the Interpublic Group of Cos. company.
“Dave has been a fantastic member of our crew and we want him properly,” a BeenThereDoneThat spokesperson mentioned in a press release.
Edwards describes the cut up with BeenThereDoneThat as “amicable,” however that the chance with R3 “was proper for my long-term targets.”
“I’ve recognized [R3 Co-founder and Principal Greg Paull] for 10 years,” he says. “I’ve grow to be actually intrigued by all of R3’s choices, the content material they’re placing out on media effectiveness, social media. I all the time needed to know what is going on on on the consultancy aspect. And to have the ability to work with Greg, who’s so properly revered within the trade, was, for me, an thrilling alternative.”
Edwards stays primarily based in New York.
R/GA first employed Edwards in 2005 as a bunch account director, earlier than selling him to guide new enterprise progress. Earlier than that, he held stints at IPG’s MRM//McCann and WPP’s Ogilvy. Edwards can also be a brand new enterprise committee member for the 4A’s.