Could is Asian American Pacific Islander Heritage Month, and Advert Age is spotlighting work from creatives and creators within the business, starting with Fb’s Kay Hsu, head of inventive and design, partnerships advertising and marketing.
“Probably the most significant work I’ve achieved in my profession is definitely ‘Struggle the Bias’ for Advert Council’s ‘Love Has No Labels,’ which was launched in June 2020 through the first section of the pandemic,” Hsu writes. “Directed by Emmy-winning director Alan Yang and concepted from the hearts of some Asian American creatives at Fb, ‘Struggle the Bias’ was our response to the violence and discrimination we have been witnessing in our communities.”
Choosing this marketing campaign out of all those she’s labored on throughout a 15-year profession wasn’t powerful, she provides. There’s a accountability for Asian creatives to talk up after they have a platform to be able to assist shield a neighborhood that was—and continues to be—focused.
All through the remainder of the month, different Asian American and Pacific Islander inventive leaders will share work that was essential to them and can curate the remainder of the week’s expertise.