For the primary time, TV Globo’s Christmas Particular, essentially the most conventional in Brazil and aired since 1965, was created in partnership with a model. And Coca-Cola took benefit of this chance to spark a cultural debate with a black Santa Claus. The Particular was named because the idea of the model’s Christmas marketing campaign, “Collectively the Magic Occurs”. And advised the story of Orlando, a retired grandfather who decides to work once more to assist his household financially. As Christmas was close to, he tries to turn out to be a shopping center Santa. However he faces prejudice and provides up. However the magic occurs. And he turns into the Santa of the Coca-Cola Caravan.