Clubhouse is getting its recreation on forward of hockey’s Stanley Cup Remaining. The invite-only audio social app introduced a brand new partnership with the Nationwide Hockey League that can give followers the prospect to speak with groups in Clubhouse rooms.

“We’re thrilled to work with Clubhouse to offer our followers direct entry to our gamers on the pinnacle of the season – the Stanley Cup Remaining,” stated NHL Chief Advertising and marketing Officer Heidi Browning in a press release. “We hope that is simply the primary of many alternatives to leverage Clubhouse’s platform to supply unique, dwell audio experiences to hockey followers year-round.”

The NHL and Clubhouse’s collaboration begins Sunday in the course of the Stanley Cup Remaining’s Media Day, the place audiences shall be invited to the Official NHL Membership on Clubhouse.

The partnership is uncommon for Clubhouse, a sizzling tech startup having fun with its second within the cultural highlight as a low-stakes approach of connecting with different folks. The voice-only app lets customers drop into and out of moderated “rooms” and hear in or be a part of conversations. New customers have to be invited by others, creating exclusivity. The app lately launched an Android model in Might, and gained discover when celebrities and enterprise executives like Elon Musk and Mark Zuckerberg made appearances.

This isn’t Clubhouse’s first foray into professional sports activities: In April, the app partnered with the Nationwide Soccer League, bringing a sequence of rooms into the app for soccer followers.

Client manufacturers proceed to experiment with the app creating their very own golf equipment and rooms, together with Burger King dad or mum firm Restaurant Manufacturers Worldwide. Official collaborations with Clubhouse itself are uncommon, nevertheless, and the brand new NHL tie-up may spark new curiosity from different manufacturers in promoting on the social platform.