Simply briefly

Taking the pledge: A bunch of companies and model entrepreneurs in Atlanta, Georgia have taken a pledge to dismantle systemic racism inside their companies, writes Advert Age’s Lindsay Rittenhouse on this week’s Company Transient. Learn extra here

Grabbing the wheel: Digital Arts has agreed to purchase out U.Ok. developer Codemasters in a transfer that might see it wrest management of the racing online game style, reports The Verge.

The Week Forward: The Electoral Faculty meets to cast their votes in the presidential election today however President Trump has extra advertisements deliberate selling his efforts to overturn the election. Plus, Nike has earnings out this week and the Federal Reserve wraps up its closing assembly of the year. Verify our weekly calendar roundup here.

Peak bizarre: A spot from the Philippines from RC Cola takes the prize for the weirdest advert we’ve seen all yr. It tells the story of a son who confronts his mom after he suspects he’s adopted, and whereas it begins out as a sometimes soapy drama, halfway it takes a very surprising flip. No spoilers, however watch it here at Creativity. And don’t neglect to meet up with the livestreamed Top 5 ideas of the week. 

That does it for at this time’s Wake-Up Name, thanks for studying and we hope you might be all staying secure and nicely. 

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