Senior entrepreneurs say the most important advertising management deficiency of their organizations is an understanding of the client journey, according to current analysis from the CMO Council and Chief Outsiders.
The report was based mostly on knowledge from a survey performed in 1Q21 amongst 150 members of the CMO Council.
Some 44% of respondents say their group has a advertising management hole/gap/deficiency in understanding the client journey.
Different main deficiencies embrace understanding the right way to phase and personalize messaging at scale (42% of respondents cite that as a problem at their group) and being able to behave on buyer knowledge insights (37%).
Senior entrepreneurs say the highest areas they plan to recruit/improve practical leaders are go-to-market execution and operations (45% say so), and content material and demand era (38%).
Senior entrepreneurs say their high developmental priorities in 2021 are to develop advertising automation and knowledge analytics packages and sources (61% cite that as a precedence), and so as to add strategic advertising depth and functionality throughout all features (58%).
Concerning the analysis: The report was based mostly on knowledge from a survey performed in 1Q21 amongst 150 members of the CMO Council.