Daybreak dish cleaning soap desires to avoid wasting marine wildlife, utilizing Minecraft.

To do that, Daybreak is partnering with Overwolf, a platform that permits creators to construct, distribute, and monetize in-game apps and modifications. Beginning Sept. 20 and operating by means of Oct. 17, Minecraft gamers can submit video clips on Twitter of their greatest wildlife surroundings made within the Minecraft world utilizing the hashtag #DawnSavesWildlife. For every clip submitted, Daybreak will donate $5 to their non-profit companions, Worldwide Fowl Rescue and The Marine Mammal Middle. 

Minecraft may look like an odd accomplice for Daybreak because it attracts a typically youthful viewers than those that is perhaps serious about shopping for dish cleaning soap. However the objective of the marketing campaign is to attach with potential new clients in an surroundings the place they’re extremely engaged. 

“The partnership supplied a novel alternative for us to authentically join with a brand new, actively engaged viewers the place they already are, by means of one thing they get pleasure from doing – constructing environments,” Jennifer Lo, North America model director, Procter & Gamble, maker of Daybreak, stated in an e mail. 

Every week of the problem, judges from Overwolf, Daybreak, Worldwide Fowl Rescue, and The Marine Mammal Middle will award every of the highest three creators of essentially the most “inspiring” wildlife clips with an Alienware laptop. The clips can be judged on three standards: high quality and complexity of the construct, the connection to Daybreak’s wildlife efforts, and the general high quality and manufacturing of the video clip. On the finish of the marketing campaign, all individuals can be entered right into a raffle for an Oculus Rift Quest VR headset. 

“We all know Minecraft gamers are extremely inventive, so we’re hoping to faucet into that creativity to lift consciousness for aquatic wildlife,” Lo stated. “The problem offers a inventive method to study aquatic environments, the wildlife who reside there.”