On this Burberry trendy dance-off, Zhané Samuels is shopping for a kebab on Wentworth St, simply steps from Pettocat lane the place one would purchase a budget Burberry knockoffs, because the store proprietor warns her it will be pouring down quickly. She pops outdoors and is joined by fellow dancers Kevin Bago, Robinson Cassarino and Chantel Meals – all wearing Burberry layered on prime of extra Burberry.
What falls from the sky is not rain, however ice-blocks. The dance collective (La)Horde bounce round both avoiding or smashing these ice-blocks as they dance down the lane. Now, I am an enormous fan of dance, however would by no means be caught useless sporting a down jacket on prime of a raincoat irrespective of the climate. It solely seems good right here as a result of frankly, the younger engaging (La)Horde dancers can in all probability make the macarena look good. By the magic of movie, they dance all the best way to Lowestoft seashore in a single edit, and one of many dancers strips off and dives into the ocean.
The London seen right here is the soiled, gray, gritty practical and wet London the place you’ll in all probability want a superb raincoat, nevertheless it’s made cool by the dance and CGI-ice. The up to date indie model of “singing within the rain” is a tried and true – learn drained and lazy – transfer that you’re going to both love or hate. It is very a lot the primary thought, and relying in your music-related reminiscence of the track it may not be a optimistic one they’re evoking. Like when Mazda covered “dreams”. The track itself was reworked for Golf GTI too.
This was directed by Megaforce, however there may be additionally a complete marketing campaign press marketing campaign photographed by Rafael Pavarotti and styled by Ibrahim Kamara coming quickly.