Through the 2020 Adweek Sports activities Advertising and marketing Summit and Upfronts, three unbelievable sports activities league CMOs share the private tales and ideas for achievement that helped them climb the sports activities advertising and marketing ladder and have enjoyable whereas doing it.

Lesson 1: From Ball Lady to CMO: Keys to the Recreation
Taught by Melissa M. Proctor, Chief Advertising and marketing Officer, Atlanta Hawks

Lesson 2: Deal with the Fundamentals
Taught by Adam Grossman, EVP and Chief Advertising and marketing Officer, Boston Pink Sox and Fenway Sports activities Administration

Lesson 3: Decide 6: Flip Your Recreation Round
Taught by Julian Duncan, SVP and Chief Advertising and marketing Officer, Jacksonville Jaguars

For extra Brandweek Masterclasses, go to the masterclass library.