With BP Meal Offers, pizza individuals, pasta individuals, wing individuals — and sure, even salad individuals — come collectively as Meal Deal Folks. However Boston Pizza knew that BP Meal Offers alone may not alleviate mealtime stress. Fortunately the reply actually fell into its lap.
Introducing: BP Weighted Napkins.
BP Weighted Napkins convey an added measure of consolation to Meal Deal Folks about to tuck into their meal. This three-pound serviette takes the calming properties of weighted blankets and applies them to the laps of Meal Deal Folks.
“We invented the Weighted Serviette with Meal Deal Folks in thoughts,” stated James Kawalecki, VP Advertising and marketing at Boston Pizza. “We all know meal planning might be aggravating, so the Weighted Serviette and our new Meal Offers are meant to assist decrease the stress.”
Weighing anyplace from 5 to 30 kilos, weighted blankets are usually used to assist individuals with anxiousness or who’re having hassle sleeping. Gross sales have soared lately, with the Canadian market alone now value $30 million. They mimic a therapeutic method often known as deep strain stimulation to supply a way of rest and well-being.
“We noticed numerous stress round mealtime. What to eat? Will they like that? Will they like me? An excessive amount of stress. However with a BP Meal Deal and this modern BP Weighted Serviette, individuals can ease stress from the lap outward,” added Cam Boyd, Inventive Director at john st., the company that helped Boston Pizza create the promotion.
So, sit again, loosen up and be a Meal Deal particular person together with your BP Weighted Serviette.