In earlier years, Vans’ “Musicians Wished” was a worldwide battle of the bands that introduced collectively 15 musicians from throughout the globe for reside live shows on three continents in Europe, Asia, and the Americas. The Covid-19 Disaster in 2020 rendered this format inconceivable. The staff at Higher Half wholly innovated the occasion to be totally digital, remotely filmed, and simply as immersive.
“Onerous to inform who the Higher Half is with each Alyssa & Will working the present,” says Jared Abe, Artistic Director, World Content material for Vans. “Normally, you get one or the opposite, inventive or the enterprise aspect, however not often do you get each. Higher Half has discovered how one can efficiently ship contemporary inventive property whereas being the very best companions and have change into an extension of the Vans household over the previous 12 years.”
“Vans was my first paying shopper,” displays Will Mayer, Co-Founder/Co-Artistic Director for Higher Half . “They discovered me once I was 14 taking pictures skate movies. It’s weird to see how issues have grown at Vans and but stayed the identical. There’s an authenticity this staff has that I might argue could be inconceivable to duplicate. They know expertise after they see it and deal with highlighting those that they imagine deserve it.”
Mayer continues, “I’ve been despatched the world over by the Vans’ staff, adopted musicians, saved up with athletes; and was so fortunate to be given a begin like this. Bringing in Higher Half felt like a pure development of our relationship. The groups meshed seamlessly and really feel like an extension of the opposite. It’s been thrilling to deliver new presents to Vans like movement graphics, distant seize, and artistic technique and to look at Higher Half develop alongside Vans as I did once I first obtained my begin.”