E-mail advertising and marketing is an undeniably highly effective technique for lead acquisition and buyer retention.

After all, creating an e-mail advertising and marketing marketing campaign is not simple, and it would require you to construct a template utilizing HTML so you are not designing and altering each new e-mail from scratch.

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Fortunately, there are dozens of e-mail template builders obtainable, all of which might help you intuitively and rapidly create new e-mail templates in your upcoming campaigns.

E-mail Template Builders

Now you could be questioning the way you’re alleged to know which template builder will finest fit your wants?

We have performed the homework for you, compiling an inventory of our favourite e-mail template builders, full with pricing, screenshots, and a basic overview of every app’s distinctive options. Preserve studying to decide on the very best e-mail template builder in your firm.

However first — why do you want an e-mail template builder, anyway? Let’s begin by answering this vital query.

Why You Want an E-mail Template Builder

An e-mail template builder grants you many benefits:

1. Higher Design Options

With no template builder, chances are you’ll battle to rearrange your content material in blocks as you need, or add movies to your e-mail.

2. Preliminary Time Financial savings

Most e-mail template builders depend on intuitive mechanics, like drag-and-drop editors, so you may design your emails quicker.

3. Lengthy-Time period Time Financial savings

Making a library of e-mail templates can prevent a ton of time long-term, permitting you to rapidly select and calmly edit previous templates for brand spanking new emails.

4. Replicability

Did you see spectacular outcomes along with your most up-to-date marketing campaign? With an e-mail template builder, you may simply replicate it with some minor tweaks sooner or later.

5. Analytics

Most e-mail template builders additionally function built-in analytics, which you need to use to check your previous e-mail advertising and marketing efforts and make enhancements to your strategy.

Moreover, relying on the e-mail template builder you are utilizing, you might have entry to much more options.

Subsequent, let’s dive into among the finest builders.

The Greatest E-mail Template Builders

Listed here are among the finest e-mail template builders — they’re categorized by their pricing plans.

Greatest All-Round E-mail Template Builder

1. HubSpot Email Marketing Tools

HubSpot Email Marketing Tools email template builder

HubSpot affords a complete, start-to-finish answer for all of your advertising and marketing wants. You’ll be able to create a modern, on-brand e-mail marketing campaign utilizing HubSpot’s drag-and-drop editor, and customise the template to match your model and align along with your targets.

Moreover, you may customise every e-mail relying in your recipient’s lifecycle stage, checklist membership, or any data of their contact information to make sure every e-mail is designed for optimum conversions.

Better of all, the e-mail software offers top-notch analytics and A/B testing instruments so you may proceed to refine your advertising and marketing technique over time.

Professional Tip: Use HubSpot’s Free Email Marketing Tools to create, personalize, and optimize marketing emails without the need for technical or design support.

Distinctive Options
  • Analytics to supply deep insights into your e-mail success charges, together with open-rate, hottest hyperlinks clicked in an e-mail, who engages with every e-mail, when and on which machine, and what emails carry out finest.
  • Tailor every e-mail to particular person subscribers primarily based on lifecycle stage, checklist membership, or another contact data to serve the very best calls-to-action to segmented teams.
  • Capacity to run A/B assessments to enhance open charges and clickthroughs.
  • Greater than 100 e-mail templates obtainable by default.
  • Customized touchdown web page creation instruments.
  • Superior social sharing choices.
  • Integrations with different advertising and marketing instruments (greater than 300 third-party apps).
  • 24/7 help from customer support reps.

Free, $45/mo (Starter), $800/mo (Skilled), $3,200/mo (Enterprise)

Greatest Free E-mail Template Builders

4. BEE Free

Bee free best free email template builder

BEE Free is a free on-line e-mail editor that has been utilized by greater than 1,000,000 folks. In just some clicks, you may get began designing your first e-mail template — or use one of many 150 templates at present obtainable by default. It additionally affords free design concepts by itself weblog.

Distinctive Options
  • 150 pre-designed templates (and extra paid templates).
  • Full responsiveness for mobile-friendly designs.
  • Integration with many SaaS apps.
  • Choices to choose up the place you left off.


5. Mosaico

mosaico email template builder

Mosaico.io is an open-source e-mail template builder, which is one thing of a rarity. You will not discover any predesigned templates, as you’ll with different e-mail template builders, however it is possible for you to to change the software nevertheless you see match.

Distinctive Options
  • A singular click-based design software, abandoning the normal “drag-and-drop” mannequin.
  • Group help, attributable to its open-source nature.
  • Infinite flexibility, if you happen to’re keen to place within the work to customise it.


6. Unlayer

Email Monster free email template builder

Unlayer is a free HTML e-mail template builder, with a easy, easy-to-grasp strategy. You’ll be able to select any of its 100+ base equipment templates and edit the template as you see match. You can even set up the free Chrome extension if you wish to combine it with Gmail.

Distinctive Options
  • Template designs are instantly obtainable, so you can begin in mere minutes.
  • A free Chrome plugin so you need to use the software straight in your browser.
  • The flexibility to avoid wasting and obtain templates for future use.


Greatest Paid E-mail Template Builders

2. Mailchimp

mailchimp best email template builderMailchimp is likely one of the high names in e-mail advertising and marketing, partially due to its accessibility. It is tremendous simple to study and construct your first few e-mail templates, and you may get began proper now with a free plan. As you scale your corporation, you will discover extra choices, options, and instruments in your wants.

Distinctive Options
  • Greater than 100 e-mail templates obtainable by default.
  • Customized touchdown web page creation instruments.
  • Superior social sharing choices.
  • Integrations with different advertising and marketing instruments (greater than 300 third-party apps).
  • 24/7 help from customer support reps.

Free, $9.99 (Necessities), $14.99 (Normal), $299 (Premium)

3. Moosend

moosend best email template builder

Moosend’s easy-to-use drag-and-drop e-mail editor means that you can create professional-looking e-mail templates that embody advertising and marketing parts — corresponding to countdown timers and movies — with none prior HTML information.

Distinctive Options
  • Customizable, ready-made templates and customized fonts
  • Drag-and-drop touchdown web page editor
  • Integration with GIPHY, Google Drive, Inventory Images, and social media platforms
  • Video e-mail advertising and marketing instruments
  • Buyer help for all pricing plans by e-mail, chat, and telephone

Free, $8/mo (Professional), name for a customized plan (Enterprise)

7. AWeber

aweber email template builder

AWeber is particularly designed for small companies desirous to get began with e-mail advertising and marketing, however who may need bother figuring out the place to start. Predesigned templates, customized designs, and e-mail automation are all obtainable.

Distinctive Options
  • A drag and drop AMP carousel, which lets you add AMP picture carousels to your emails.
  • AWeber’s Sensible Designer, which makes use of AI to assemble and suggest e-mail templates.
  • A marketing campaign market that means that you can design and launch full e-mail campaigns.
  • 24/7 customer support.

Free, $16.15/mo (Professional)

9. Campaign Monitor

campaign monitor email template builder

Marketing campaign Monitor is primarily centered on e-mail advertising and marketing however has different options you need to use for quite a lot of different advertising and marketing and ecommerce functions. As a result of it is designed to work for groups, it is best when you’ve got many individuals working collectively in your campaigns.

Distinctive Options
  • Template administration and collaboration for groups.
  • Constructed-in help for surveys with limitless questions.
  • 80 predesigned e-mail templates.

$9/mo (Primary), $29/mo (Limitless), $149/mo (Premier)

9. Chamaileon.io

Chamaileon.io email template builder

Chamaileon.io is a cleverly named e-mail template builder that permits your group to design emails collaboratively, full with drag-and-drop mechanics so that you by no means have to fret about coding. You can even design and observe a set e-mail marketing campaign workflow, simplifying your efforts sooner or later.

Distinctive Options
  • Collaborative e-mail design for groups working collectively on the identical templates.
  • Distinctive and versatile account roles for a number of ranges of entry.
  • Replicable testing settings to permit for straightforward testing of latest designs.

$150/mo (Normal), $250/mo (Premium)

10. Designmodo Postcards

Designmodo Postcards best email template builder

Designmodo Postcards e-mail builder is designed to carry groups collectively for the e-mail template constructing course of. You need to use it to design emails nevertheless you want, then export as HTML, or to a full e-mail service supplier like Mailchimp.

Distinctive Options
  • Modular designs that show you how to stack, customise, and rearrange your choices.
  • Lengthy-term content material administration that can assist you revisit earlier successes.
  • Limitless exports, which is right if you happen to’re exporting to different companies regularly.

Free, $18/mo (Enterprise), $29/mo (Company)

11. Stripo.emailStripo.email best email template builder

Stripo.e-mail helps you create responsive e-mail templates with none HTML coding abilities obligatory. It additionally options innate dynamic AMP help, and a strong testing software that can assist you preview your e-mail in additional than 90 well-liked environments, together with variants for units and browsers.

Distinctive Options
  • Drag-and-drop AMP blocks for picture carousel and/or accordion help.
  • Thorough testing in almost 100 totally different environments.
  • A customizable module library, permitting you to reuse previous profitable parts.
  • Integration with many ESPs and third-party instruments.

Free, $125/mo (Enterprise), $400/mo (Company)

12. Taxi for Email

taxi for email email template builder

Taxi for E-mail offers scalable e-mail template creation, in addition to the flexibility to create e-mail workflows. It additionally means that you can assign numerous duties and permissions to your group, so every of your entrepreneurs can play a job in perfecting your e-mail marketing campaign.

Distinctive Options
  • Workforce dynamics, together with collaborative instruments, entry task, and person permissions.
  • Sturdy testing on-demand as you design.
  • Help for a number of languages and e-mail segmentation.

Request a customized quote.

13. SendGrid

sendgrid email template builder

SendGrid is an e-mail service that gives help for e-mail template designs — moreover, it affords e-mail capabilities corresponding to automated delivery notifications and password resets. It additionally boasts an open API, which you need to use to combine with absolutely anything.

Distinctive Options
  • All kinds of instruments, together with e-mail design, automation, signup types, and extra.
  • APIs, SMTP Relay, and Webhooks.
  • Supply optimization instruments so you may enhance supply charges.

Free; Necessities and Professional plans range in pricing primarily based on the variety of emails you ship monthly however plans begin at $14.95/mo and 89.95/mo respectively; name for a quote (Premier)

Select the Greatest E-mail Template Builder for Your Wants

There are an a variety of benefits that end result from utilizing an e-mail template builder — so, think about your wants, targets, and finances whereas reviewing the checklist above to find out which choice is most best in your group.

Editor’s observe: This put up was initially printed in Might 2020 and has been up to date for comprehensiveness.

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