When Ben’s Unique first introduced its packaging overhaul in September, it additionally stated it could make investments $2.5 million in Greenville, Mississippi, the place the 75-year-old model has produced its rice for U.S. clients for the previous 40 years; together with starting neighborhood outreach packages and introducing “Seat on the Desk” $25,000 scholarships in partnership with the Nationwide City League and United Negro School Fund for college students pursuing culinary arts or meals science levels.
With the rollout of the brand new packaging, Ben’s Unique introduced its funding in Greenville will final for the following 5 years, with the cash going in the direction of college students within the space and serving to present entry to contemporary meals.
For the scholarships, the model says the primary spherical of recipients will likely be introduced on the finish of the summer season, and new rounds are deliberate for the following 4 years. Ben’s Unique can also be opening up the scholarships to Black highschool seniors for a wide range of post-high faculty training prospects.
“Ben’s Unique is not only a reputation and packaging change—we imagine everybody deserves to really feel welcome, heard and have entry to nutritious meals,” stated Rafael Narvaez, international chief advertising and marketing officer and analysis and improvement officer at Mars Meals in an announcement. “That’s why we’ve dedicated to taking actions primarily based on insights from 1000’s of customers, in addition to our personal associates, designed to boost inclusion and fairness in service of our new model objective to create meals, experiences and alternatives that provide everybody a seat on the desk.”