Proper now, numerous Mother & Pop firms and native impartial companies which might be important to the cultural cloth of Los Angeles are scrambling for survival. Greater than 90% of L.A. companies make use of fewer than 20 staff. It’s house to extra minority and women-owned companies than every other metropolis within the nation. The fortunate few who had been capable of get small enterprise emergency loans beneath the Paycheck Safety Program can not spend it on advertising. That’s the place “An Concept For L.A.” got here in.
The marketing campaign was developed as a part of the Battery initiative “An Concept for L.A.,” which known as on native companies in want of a advertising makeover to use for assist. Battery chosen two of essentially the most deserving firms amongst a whole bunch of submissions: Seoul Sausage and Rhythms of the Village, an African cultural middle in Altadena that has been enriching the LA neighborhood for over a decade with a deal with African tradition and training.
The Seoul Sausage marketing campaign is the primary of those pro-bono campaigns to launch. It’s a sequence of brief comedian spots created by Battery that break at the moment on-line that includes Donald Faison performing hilarious voice-overs as a speaking Korean BBQ sausage. Greatest recognized for his main position as Dr. Chris Turk within the ABC/NBC comedy-drama Scrubs, the position of Murray in each the movie and TV sequence Clueless, and most lately as Alex Evans in ABC’s Emergence, Faison additionally has provided his providers pro-bono for the Seoul Sausage venture.