B2B entrepreneurs say creating efficient content material and amassing high quality information are the 2 largest challenges they face when attempting to execute their lead technology methods, according to current analysis from Wpromote and Ascend2.

The report was primarily based on information from a survey performed in Might 2021 amongst 258 B2B advertising and marketing professionals in the USA.

Some 45% of B2B entrepreneurs surveyed say creating partaking/focused content material is troublesome to execute with lead technology, and 43% say amassing high quality information is troublesome to execute.

What makes lead generation difficult


Some 60% of B2B entrepreneurs say their lead technology challenges value them wasted time/assets, and 59% they are saying result in missed alternatives for income.

Cost of lead generation challenges

B2B entrepreneurs say the highest frustrations salespeople have with lead technology campaigns are inadequate information and poor lead high quality.

Top sales complaints about lead generation

Concerning the analysis: The report was primarily based on information from a survey performed in Might 2021 amongst 258 B2B advertising and marketing professionals in the USA.