Probably the most acceptable cellular advert format are rewarded movies (i.e., customers obtain some kind of reward in alternate for time spent viewing), in line with latest analysis from AdColony.

The report was primarily based on information from a survey fielded in 1Q21 to greater than 300 customers of cellular apps around the globe.

Respondents rank and interstitial show advertisements because the least acceptable cellular advert format.

A latest infographic (beneath) explores these findings on cellular promoting and likewise seems to be at audiences’ attitudes towards varied kinds of cellular apps.

Take a look at the infographic