On this tough interval, used vehicles have by no means been so standard in France. 76% of automotive intenders choose to purchase a used car reasonably than a brand new one – a rise of 11% over the start of the 12 months. On this new context, Romance has give you a serious marketing campaign for Audi to drive model desirability and reveal the attractiveness of its used automotive program, Audi Permitted :plus. Primarily based on the idea « Age is only a quantity », the brand new marketing campaign has been launched with a movie that mischievously takes up the same old launch codes of latest vehicles and creates the shock with a very surprising twist-ending.
The marketing campaign has additionally been amplified with an activation that revisits the pre-roll format in a very new method. The precept: on YouTube, leverage “previous” video contents that also generate thousands and thousands of views at the moment as a way to unfold contextualized messages. A whole lot of iconic music tracks, legendary concert events, historic moments and even must-see sports activities actions: a number of hundred movies have been focused to remind customers of the attractiveness of Audi Permitted :plus vehicles.