New marketing campaign and model activation by Swedish inventive boutique Strays encourages shoppers to not purchase new garments.

Consumption is rising by double digits yearly. And 60% of all garment’s bought are thrown away with in a 12 months. This can be a large drawback as the style business is without doubt one of the most resource-intensive industries on our planet.

To focus on this and begin a dialog on the subject, Strays created a brand new sort of receipt for Swedish menswear model Asket’s new marketing campaign. The receipt, named The Impression Receipt, reveals the complete environmental influence for the manufacturers clothes. And in contrast to lofty guarantees of sustainability, the receipt offers you the arduous info of garment manufacturing. The information was calculated with the assistance of RISE ((Analysis Institutes of Sweden) and took over two years to gather, because it spans your entire manufacturing chain for every product.

The Impression Receipt marketing campaign is not only in regards to the PR and social media adverts telling folks how we will’t store our struggle to sustainability. From spring 2021 The Impression Receipt might be a brand new normal for Asket and every bought garment might be accompanied by a receipt displaying the precise clothes environmental footprint. The hope is to revive the worth of garments and, ultimately, make folks purchase much less new garments.