On the planet, there are nonetheless 159 million individuals who depend upon untreated water (rivers, lakes, ponds, streams). As a consequence of this and their cultural heritage, a big share washes their garments within the rivers. In Peru, this heritage is attributed to its Inca origin, and doing so can also be a chance for socialization among the many ladies of the villages.
Sadly, the cleaning soap they use to scrub their garments contributes to the contamination of the river on which the complete neighborhood relies upon (even from which they extract the water to drink), unconsciously inflicting varied illnesses.
ANDEA (the mineral water of Cusco, whose objective is to protect the pure sources of the Andes) and its inventive company Fahrenheit DDB, determined to attract upon the 1000’s of people that wash garments within the rivers to, by them, start a decontamination course of.
After a number of months of analysis along with Cirsys (a Peruvian innovation start-up that seeks technological options for social growth), they managed to discover a microorganism with a probiotic perform able to feeding on pollution from the river. Introducing these microorganisms in bars of cleaning soap, AWA was born, a cleaning soap that improves the standard of water when washing garments, proving to have as much as 75% effectivity.
ANDEA has made the AWA formulation out there to governments, non-profit organizations, social enterprises, and cleaning soap producers, to allow them to apply it. That manner, AWA will attain the best arms and the rivers the place these historical traditions are nonetheless carried out. For extra data and to contact the challenge leaders, go to www.proyectoawa.com.